But how does a modern day kid who has grown up believing that the label on the pant's seat, the shows they watch, the phone they carry, etc are the measure of who they are deal with someone determined to note they lack these things? Answer is, you can't. There is no inherent self-worth present by definition.
The same way kids have ALWAYS done it. What you wore, who you knew, and what your parents did for a living was important to our Grandparents when they were in school too. This is NOT by any means a new thing. The way kids deal with it is by learning that what idiots think isnt important. That is a SIGNIFICANT part of growing up and if we insulate children from this they will never learn it. The internet has contributed enough to stunt the social development of children without our schools becoming just another extended "safe zone".
That is largely the problem with electronic communication, there are no consequences, so people behave in ways that they could never get away with in person. Its as if people were living their lives in disguise where they could do whatever they wanted without fear that it would catch up with them. I have seen groups of kids standing next to each other sending text-messages back and forth because they couldnt even communicate face to face. Heck, the very concept of phone based text-messages boggles the mind; you are holding a phone THEY are holding a phone, so your typing to each other?
Sorry for the rant but, people my age were maybe the last generation to grow up without complete and utter dependance on electronic communication and it is SCARY to see what it is doing to children. On the other hand i wish bullies had AIM when i was in school, it would have saved me a few bruises.