The Square Deal auto indexes, the 550 does not auto index. That means that if you load a lot (like my son and I do), it will get to be a pain to have to manually rotate the shell plate each time after you pull the lever down.
I want a Dillon 650 (saving up for one) but I came across a Square Deal in perfect condition complete with 40s/w and 45acp complete die sets (shell plate, tool head, die set), the strong arm base, and low primer warning system for 300 out the door.
I was very pleased with my deal. I still am going to get a 650 (hopefully) in a few months so I can load for 223 and other rifle calibers but the square deal b is perfect for us for now. I won't sell it even after I get the 650 also, nice to have multiple calibers setup.