I see it all the time, from discussion here to online forums to respectable magazines and advertising from major makers. XYZ ammo/cartridge/bullet is the best! We, as more savvy hunters know, that the whitetail deer has significant morphological differences across its range, and is found in widely varying terrain. Different choices will be needed in different scenarios. I cringe when match bullets or the 223 cartridge are recommended, but that is colored by my experience. Deer in Northern MN are large with heavy hair and fat and often hunted in close cover where quickly aiming and firing is the norm. Just wondering how these factors affect your choices for your deer.