Email from S&W

Does S&W make a single action revolver anymore? Probably just introducing a cheap 22lr single action to compete with Heritage and Ruger
 
Had the 640 out on the bench the other day; smooth OEM stocks, and just generally smooth all over. Centennials are just smooth by nature, compound curves everywhere.
But that's not what the ad is about.
Moon
 
They say that S&W monitors THR......

So I think they have noticed the popularity of the ever-present BEAR THREAD!... and decided to offer the ultimate bear gun.
1+22+24=47. So a .47magnum!?
Of course it will be a poly-striker, mos, 30rd capacity. It will have lightened springs and smooth action and be dubbed the 47E(gen)Z
 
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I've been seeing some publicity from S&W about a surprise release tomorrow just ahead of the SHOT show. Nothing particular is pictured in the ads I've seen from them, but the tag "Smooth" along with "Back to our roots" makes me think lever gun. Horace Smith and Daniel B. Wesson founded the company originally to create the Volcanic repeating rifle in 1852, which served as an early prototype for the Winchester and Henry lever action rifles that would become very popular throughout the latter part of the century.

A couple other ads I've seen show cowboy-esque imagery - campfires, bullets in a belt bandolier, etc., which keeps with the theme of a lever gun, but could be a shotgun or break-action rifle. Having a number of S&W revolvers, I'm a bit invested in the brand and I'm excited to see what they come out with, and if it's actually interesting and new rather than say a re-spin of something existing.

Anyone else have speculation about this?



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I hate these build up advertising campaigns. They are almost always a disappointment and waste of my time. It happens so often I am already disappointed in S&W and I don't even know what the product is...

Show me the product and stop wasting my time. If I like it I will buy it. f I don't like it no matter how much you try to tease me I am still not going to like it. Finally if the product was in that grey zone where I may or may not want to buy it the aggravation of this type of drawn out teasing advertising will usually turn me against the product.

-curmudgeonly rambling.

ETA: if the first picture is even remotely accurate and they are bring back a modern version of the Volcanic Repeater handgun I would at least be amused. Safe money seems to be a lever action rifle of some type but given Henry, Ruger and Rossi domination of that market its going to have to be an exceptional value to make serious inroads. -Still grumpy
 
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KKJ13 said:
Probably referring to a smooth bore, who knows though.
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Good guess - that would go with the hunting/outdoor imagery. Also, S&W's history of making police guns - though, a duty shotgun would be a disappointing result after the ads.

Getting a few mixed signals in the advertising campaign - cowboys, .44 bullets, Volcanic pistol, water hunting and the "back to the roots" slogan. Makes me think they're trying to bring a classic back. Maybe from way back - that's what I'd hope to see. Not sure if S&W trying to compete with Mossberg, Beretta and Benelli would be a good way to enter that market, though.

If a shotgun, maybe a re-run of the Model 1000?

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Marketing people always seem to want to build up suspense before releasing a new product. I would not be surprised to see a lever gun, or a dbl barrel shotgun, or a sa revolver. Or just about anything they made before about 1970 that is not in the current catalog

Or maybe a revolver and lever in the same caliber. :) that would be pretty old school.
 
They showed pics of clothes and of revolver ammo. Based on what's been shown it will be a clothing line, SAO revolver, or a lever action rifle. I see nothing that says shotgun or the removal of the IL.
 
Anyone else think an SA S&W would be pretty darned interesting? Especially if it was a top-break Schofield for less than a new house?

Larry
 
There’s no connection for me between a guy in a cowboy hat sitting around a campfire and a duck/goose hunter in the latest Gucci camo pattern standing in the water. Don’t know what gun would overlap there.

Doubtful it would be a whiskey. If it was it would be ‘sourced’ and not made/distilled by them. So it would be a rebranded product. That wouldn’t interest me in the slightest.

A lever would certainly pique my interest. Not sure that it would be enough to get me off the bench I’m parked on now waiting for the Marlin Cowboys to roll out. Of course, if it was in .32 H&R/.327FM (which it doesn’t have a snow balls chance in…. of being) I’d be more than a little motivated to part with some disposable income.
 
chicharrones said:
Let's see, a modern rancher sitting by the fire and a camo dressed hunter wading through water . . .

Now I'm getting vibes of a "smooth" cycling bolt action rifle line rising out of the ashes of Thompson/Center.
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Wouldn’t surprise me with how the CVA Cascade took off.
 
I would love to see them make the old volcanic arms lever action pistol from their dim beginnings. I don't think anyone's ever copied it. But there may be a good reason for that.

So I wonder what we have to do to find out. I don't have any more emails from them and it is the 22nd. It is a little early though.

Surely we don't have to wait for someone at the Shot Show to report back to us as to what the big news is?
 
From the duck hunter with something seemingly edited out of his hands and the cowboy, I was thinking shotgun. I don't know how the guy admiring the single shot pistol would fit into that though. Maybe it is something non-firearm like a coffee, clothing line or new service?
 
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