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The video was a clever way to show the facility in just 3 minutes. I can imagine a traditional walk-through tour would have taken nearly 10 times as long and been boring even if it were in-person.
The center looks like it provides comprehensive facilities. I've seen a few gunstore/indoor ranges that were similar where they had the slick showroom, an extensive rental gun counter, additional showrooms for hunting and NFA items, and classrooms. They were not more elaborate than the SIG center. I wonder if it has a simulator.
The style is a turn-off though. It looks like corporate America or just corporate because corporate looks the same everywhere I've been in the world. Even our church buildings look like this nowadays. There doesn't have to be that much homogeneity in the aesthetic or that much conformity to modernism. Then again, SIG is pretty much an aluminum and polymer gun maker, so it shouldn't surprise me that they go for LED lighting and melamine.
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