I think the message is just fine. Open and concealed carry was the right of most Americans for hundreds of years.
Later on concealed was made out to be dishonest, the type of thing done by assassins. So open carry continued to be legal in the majority of the US with far fewer restrictions than even legal concealed carry has today, but concealed was frowned upon or restricted in some.
Over time even open was slowly restricted in some places, off limits in saloons (bars/restaurants that served alcohol, sound familiar?) and similar places. Where it was off limits spread to more and more 'reasonable' locations in many states, and some places even tried to restrict where guns could be carried in town leading to some historical moments like the famous OK corral. Eventualy the right and practice of carry in public became foriegn in some states and regions.
Suddenly not that many years ago some had the nifty idea to extend the privelidge (no longer the right) to purchase a license with qualifications and a tax (the fee) that almost gave as much freedom to carry concealed as everyone had enjoyed for most of American history just by being a citizen. It spread through a number of states and now we have all the right to carry states. That caught on and was the 'pro gun' success it is viewed as today.
Now we see new places added progressively to even where that purchased privelidge is no longer valid (though sometimes those places are removed in pro gun victories.)
Rights turned into gradualy restricted rights, that then become purchaseable state allowed privelidges. Now where that privlidge is valid is being increasingly regulated.
The message is good, a woman once could carry anywhere in America, and the government could not infringe on that. Now she cannot, and in those places she can it is a purchaseable privelidge not a right.