Since the OP was supposed to going through Little Rock over a week ago, I think recommending anything further might be a moot point, but I'll risk it anyway. Just my opinions, of course. I won't mention ammo prices, because there isn't a gunshop in town that doesn't charge an arm and a leg for it. (Walmart is not a gunshop).
Don's: good selection in stock, larger selection of used guns than most other shops in LR, prices high. When I asked the price on a transfer, it was $50. That's the last time I went in. When I visit the range to shoot, I skip Don's altogether.
Ft Thompson: Prices on guns were competitive, generally good selection of new guns in stock, especially handguns. It stays busy, but the staff try to be helpful. Had several types of ammunition in each caliber for handguns, even odd stuff like 9x18 Makarov.
Gander Mountain: Be sure to bring your wallet. I think they might fire the managers of that chain if they price a gun below its MSRP. It was the same way in Ohio when I was there several years ago, so I don't blame the LR store managers. Decent selection of handguns, lots and lots of shotguns. The EBRs and handgun ammo are usually out of reach of customers in this particular store. It's clean and well organized, but even though the place isn't as busy as Ft Thompson, I have trouble getting help from staff.
Academy Sports: Less selection than the three previously mentioned, in both LR and NLR locations, but better than Walmart in that they've at least got handguns; prices are competitive on what they do have. There's at least one guy on staff at each location who barely knows his butt from a hole in the ground when it comes to guns, but I don't go there for the service. I've heard more than one person complain about the paperwork procedure they use for selling a gun, but I didn't find it any more cumbersome and time consuming than Walmart. They had a big sale on 7.62x39 last year as the election was winding down, but the price of recent stock is jacked up with everybody else.
jm