Order it in? With his money or with yours? If its your money thats one thing. If its his money, thats another.
Or is this the term used for his "transfer" fee (20%)? ie, you order and pay for it, he sends his FFL to distributer, and logs in the 4473, etc.
Put yourself in his shoes for a second and ask yourself these questions...
A. He's gotta pay the bills and hopefully make a profit to keep his doors open, right? Whats his monthly business like cash flow wise?
B. Sounds like a lot of money ($50 on a $250 order) at first blush doesn't it?
C. Do you buy a lot of other stuff from his store? Ammo, Cleaning stuff, reloading, etc?
D. Is this your first of many such purchases through his store?
E. How long has he been in business? (Did he survive the Clinton years or is he relatively new?)
F. Does he want your business?
Having said all that and I don't know how you'd answer those questions, the two stores I mainly buy from charge wholesale +$30 or so + taxes and "Brady Fee" ($15)... which seems about right considering all of their competition. Another store in town charges MSRP on everything new, high Blue Book on everything used, so I hardly bother walking into their store.
Plus the fact that several thousand of my dollars has gone through those two stores, they tend to be friendly when I walk in. I usually walk out with a thinner wallet and something to play with tho.
It may be that once he gets to know you and your buying habits, he'll even start calling you when something he KNOWS you've just gotta have shows up (I hate it when that happens) and not shake you down as a one time customer.
But whadda I know?