Haggling?

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OK, a bit OT, but for you car guys, what is the difference between "invoice" and "true invoic"?

I always figured there was something beyond 'dealer's invoice' when I see local dealers advertizing "$100 under invoice" (yeah, we lose a little on each one, but make it up on volume:what: ???). So, how do ya know, really?

TIA
 
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