OK, I'm shocked.
I guess it's priced higher due to the bragging rights that some folks attach to it. I find Remington, Starline and Winchester, as well as S&B previously fired casings reload about as well as anything. I have pretty much kept away from the high priced spread partly because I'm cheap and partly because my skill level as a shooter isn't terrific - I just enjoy the sport. But it's a free market out there and if folks weren't willing to pay the price, for whatever reason, they wouldn't be selling it.