It seems to me that the LeverEvolution stuff is neat, but about 10% substance (increased performance), and 90% hype...
-First, the claims bandied about compare a 24" bbl (from the new rifle that goes with) with the Hornady stuff vs. old 20" bbls on traditional leverguns. So of course you can get more velocity out of a longer barrel -- by eliminating one of the primary advantages of a levergun - it's short and thus handy/balanced nature. Something I wouldn't do. And it's got nothing to do with the ammo. As you can see from that link, actual range results from the same rifle means that Hornady Levolution stuff is 113 fps less than advertised, and right in line with other ammo out there at the muzzle. It has to be, given the pressure specs of the cartridge, unless they just invented some new better powder (in which case this would benefit many cartridges, not just .30-30 and other levergun cartridges).
-Second, the pointy tips do improve BC somewhat, but not much - from .272 in federal fusion to .329 in the Hornady? Significant, but not overwhelming really; and it will make virutally NO difference at common hunting ranges anyway (out to 250 yards or so). Lookit, federal fusion is 1749 fps at 200 yards, and the hornady is just 1817? 7.3" drop vs. 7.0" drop for hornady at that range? C'mon. Yeah, it's superior to other stuff besides federal fusion, but that's a function of powder/loadings, not pointy tips/BC.
So, bottom line is that it by no means "adds 100 yards" to the useful range of the round. It might add 30-50 yards on its best day to the useful range. Still, and improvment is an improvement, and so I'm sure I'll buy some!