Oh brother...
This is a tender subject with me. I write a little, and like everyone else I would love to-
1. Sit home & wait for the UPS truck,
2. go shoot a "free" gun and ammo,
3. write it up, and then
4. collect a paycheck for doing what I love to do anyhow.
I would hope if that opportunity ever presents itself, I would be able to take advantage of it without becoming an advertising "ho". I think you set your own ethical standards, and then you either sell articles or you don't. It's all politics of one sort or another, and I haven't seen any perfect politicans for awhile.
A few, however, have set standards of how I wouldn't do it.
Dick Metcalf- and his ever-widening "acceptable accuracy standards" for service pistols. I have a '98 article in which he writes that it is 4" @ 25 yards. Then later it goes to 4.5" at that distance. I guess when some manufacturer mistakenly sends him a .40 with a 45 barrel in it, the "acceptable accuracy standard" will go to "three and a half feet" at that same distance. If it jams every shot- I doubt we'll hear about it. It'll be a "new protoype with minor bugs to be ironed out, as with any new design"...
Mike Venturino is perhaps my second least favorite; too much subjective BS and not enough useful info. He actually accuracy-tested a lever-action rifle at 25 yards. Speaking of subjective, useless crap, the staff of "Gun Tests" gets a Weenie Award here. "We wouldn't recommend this gun because we accidentally hit our left thumb with a hammer the week before the tests, and when we fired it upside down in the 'vampire bat attack point shooting position', it kinda made that thumb hurt a little."
Libourel does seem to get suckered in by various snake-oil salesmen with stopping-power rating systems. One of the best things he ever did was a running series on various defensive handgun types, which ran in Gun World a couple of years ago. I actually enjoyed reading it.
I really miss the old "Gun World"... it was a nice, light-hearted break from the Chuck Taylor/Massad Ayoob "kill 'em all & let God sort 'em out" stuff. But I think the funniest thing I ever read in a gun rag was the tale of a character with an overloaded '06, who had it in the house one day admiring it. He just couldn't resist the urge to dry fire, one time, at a little Taco Bell dog that appeared at the wrong moment. The dog got splattered, and the susbequent mayhem and wrath our rifleman suffered at the hands of female relatives, was enough to bring tears of laughter to your eyes. Seems like it ran in "Combat Handguns" during the late 90's.
Wouldn't know anything about that one, would you mcump?
Excellent articles are still being written by Mike Cumpston, John Taffin, Bart Skelton, Jeff Cooper, Charlie Petty and a host of others.
For me, there are three things that turn me off to a gun writer. The "Super Me" syndrome, advertising prostitution, and flat-out BS. I'll give a guy ONE of them, once in a while- but repeat offenders need to be ignored like 1972 election results.