Magazine subscription

[Racinbob]

I'm just venting here so I apologize in advance.

I have been a subscriber to many firearm magazines and over the past couple years have scaled back. Aside from The American Rifleman and NAHC (life member on both) I have reduced subscriptions to just one, Shooting Times. I have been a subscriber for many, many years and at times have been paid ahead several years. I'm now getting close to renewal time and receive the usual reminders. No problem but one day last week really hit me wrong. I received the July issue on the same day as one of the 'reminders'. The reminder stated "As a preferred subscriber.......Limited time renewal offer......not available to the general public......SPECIAL DISCOUNT......blah, blah, blah....." Clearly a special rate for a long tome subscriber. Two years at $38.98. OK, then I open up the magazine. On one of the cards inside is a card for two years at $36.98. So....my 'special' rate is higher than the regular rate? I guess I'm really special.

I know folks, it's a numbers game, a marketing game, etc. but I feel they need to take another look at how they treat their long time subscribers. So much for all the years reading Shooting Times. I'm going to miss it.

 

[jerkface11]

You should be more angry that no gun magazine prints honest reviews and that 99.99% of the articles are the same crap they've been printing for years.

 

[Warp]

It must not be a very good magazine if you are willing to just up and cancel it over a $2 difference in a two year subscription.

I'm not familiar with it, but it probably isn't a good magazine anyway. I haven't yet found one that is. I thought I had one, in S.W.A.T., but then as the issues arrived each month I found more and more absolute silliness that just made me face-palm, so I'm back to 'there is no such thing as a good gun magazine'

 

[AlexanderA]

You should be more angry that no gun magazine prints honest reviews and that 99.99% of the articles are the same crap they've been printing for years.

This. Apart from the American Rifleman (which I get because I'm a life member of the NRA), I don't buy or read any of the gun press. They're just shills for the gun industry; I've never seen any negative reviews of products in them. Especially now with the Internet (where you can usually get honest feedback), there's no reason to subscribe to the hack-job printed gun magazines.

 

[jerkface11]

Rifle is used to be pretty good. Then they started repeating the same articles.

 

[Robert]

As the op is a rant about a difference of $2 I am not really seeing this as on topic.