Chasing velocity is a bad idea, as pressure is unknown.
Upgrade to a larger cartridge for more velocity. There are many in 30 caliber.
Accuracy is more important than velocity.
That is good advice, but he is getting 30-30 speeds from a 30-06, that is not acceptable. I've loaded with that powder and a max load can safely get 2930 fps with 165's, my manuals show 60 gr as max, not 58 which is in some manuals. I've done it with Hornady and Nosler bullets. But I found best accuracy at around 58.5 gr with around 2880 fps. This is a perfectly safe load 1.5 gr under max.
FWIW Speer bullets while they look just like other bullets do have a different bullet profile and I believe the jacket may be a harder copper. Not 100% certain on the 2nd part, but I do know they require a much different load than other brands of the same weight.
The 2720 you got from the factory ammo sounds right on the money from a factory load from a 22" barrel. This pretty much proves there isn't any issue with the rifle. Some rifles simply shoot slower than expected, but if the factory loads are shooting where they should be the issue is with the load not the rifle.
Seating bullets longer reduces pressure and velocity. It is a trick some handloaders use to get a little more speed out of a cartridge without increasing pressure, you're essentially increasing powder capacity. Same principle as the ackley improved rounds. You can load above the max load suggestions in manuals safely if you do this. But I don't advise it. The rounds you load may be perfectly safe in your rifle, but be dangerous in another. I'm not risking something off the charts, but won't accept hand loads 100 fps or more slower than what you can get from the factory, this is 400-500 fps too slow.