I would view this with caution.
This is the same guy who made a flashy attempt to "SAVE WINCHESTER!!!!!" at a point where, for various reasons, it was not savable in New Haven, and there wasn't a chance in hell he could accomplish that goal.
After that, his company sold coffee mugs for a while when they were searching for some other gun they could get involved with.
This appears to be a re-organised attempt to get into the firearms industry, and I don't know if the other principals are the same, or if he has new partners/backers. The previous principals he had listed on his old website had little firearms production background or experience.
Now he seems to be largely selling bumper stickers.
I suggest not being in a hurry to tie up money in ordering a gun until the outfit demonstrates a more solid ability to produce a gun.
He may be able to pull off a resurrected MH, and I would not mind owning one of good quality, but I would prefer to see his operating capital firmly derived from sources other than pre-orders, and I would absolutely require both at least a finished prototype and a clearly established production facility before I sent them any money.
Just advice.
Denis