My concerns over MDA are similar to what Midwest posted above. MDA and Bloomberg are like the Borg on the Star Trek series. They never stop trying and their goal is to assimilate everyone they come in contact with into the collective which geometrically increases their strength or destroy those who will not assimilate. Their message is based solely on emotion, fits neatly onto a bumper sticker or tweet and does not require the recipient to think about their message. The way their message is structured is almost textbook NLP or NeuroLinguistic Programming. Our message requires thought, logic and reasoning. Based on all that, there will come a day when the public pressure they bring to bear will rival the NRA's influence with lawmakers. That is my fear.