Actually Wilson's Ultima lube is made to his specs by Pro-Tec in Memphis. The Protec is a better product than Wilson's. Protec is a better lube than FP-10
Mobil 1 most likely does not want to suggest anything other than what their core business is. It is probably due to lawyers, and not getting into all the hype.
Pro- Tech's chemist does not get involved in hype if you have not noticed. Nor does the chemist at G96. They have sold a lot of stuff over the years and is some good stuff.
If a company blows horn hard and loud they get attention. IF any negative reviews should result that negates any positve advertising. When and if negative reviews are made, and add the Internet...big time stepping and fetching to cover the bad PR. Gets real tangled real quick. Surround yourself with groupies, get a forum, post letters folks are getting killed because not using your lube, become razzle dazzle with condending remarks about compeitiors products...
Boy with toy goes to buy another product with fancy label, which is also a private branded product, to add to his collection . Boy with toy perhaps buys a product that someone used the equipement to decipher what the competitor is doing...change just enough to steal that product , but be legal, now he has two of the same lube but the strawberry scented one is oh so much better than the rasberry one. Anyone can do this. Even you ...and you too can have the newest slickest stuff on the market.
I'm waiting for the low carb, low sodium, low chloseterol , reduced fat version that doubles as a CLP and can be used on pancakes. Trust me...this will be the start of new and exciting gun lube threads. I said it first on THR folks.
Only problem I see with such a product...well...folks don't have time to shoot , then again they cannot afford ammo to shoot, with all the monies going for buying lubes and having to clean - clean guns...how are they going to have the money for pancakes and time to fix them...won't be anytime to eat to see how well it tastes. I guess I will wait for the heated forum threads
IT is not just firearms. Visit any website on any subject, Bicycles is a good one for starters, they too have big time thread and heated debates...makes one yearn for a good old fashioned 9mm vs 45ACP thread.
You have need to clean a firearm, to lube it, and to keep it from rusting. Everyone has a different enviroment. Hot , cold, dry, wet, dusty, freshwater, saltwater. A GE minigun has more of lube situation than a model 10.
For as long as there are boys with toys, guns, bikes, cars, trucks...there will always be this agruement and quest for the Holy Grail.
Ladies just go to the dealer have whatever dealer uses to change oil every 3 months or 3k miles. Damn thing still goes 100k miles before she trades and gets real anal about a new car -" I want a blue one"- does the same damn thing for another 100k miles. 3 in 1 from the grocery store takes care of the hinges around the house and the daughter's bicycle. If the bike goes the bike shop to get a flat fixed or the seat raised, that guy will do the chain with Tri- flow most likely. Women can do this...must be a hormone, thing.
NO wait...nevermind...I gave up trying to figure out women a long time ago.
Personally ...if all this crap was gone tomorrow I'd be real happy. Soap and water or gasoline to clean. Bring back Sperm Whale oil to lube and prevent rust...and screw the pantywaisted PETA bunch and tree huggers.
I ran out of Sperm Whale oil...I ever find it again I am going to buy all I can afford and make a point to tell every PETA pathetic I find what I am using on a friggin gun.
I'm working on being a curmudgeon and reprobate.