357wheelgunner makes some valid points. If people become accustomed to only criminals and LEO carrying, then they'll only see things that way. It's necessary for people to become accustomed to seeing such things as law abiding behavior, for our rights to be preserved. This isn't "get in your face" and get obnoxious about it. It's about setting a good example by judicious demonstration through example.
BOT:
Like hso stated, there are many examples of what you are looking for. CRKT makes some very good quality knives that can be found for cheap on ebay when they are discontinued.
Boker also has many fixed blades to choose from. You might espicially consider the Boker Subcom Fixed Blade.
http://www.boker.de/us/index.php?c=45,2,&a=BO012&p=&pp=0
It is a very stout blade in a small package with lots of cutting strength. It's got a good sheath and Tek Lok mounting system, which will provide various carry options (including necker).
The SF's (there's a whole line of them designed by Chad Los Banos) have great blade geometry, giving them great edge retention. There is also the MPT that is getting good reviews.
http://www.knifecenter.com/kc_new/store_detail.html?s=BO591
I haven't heard much about this one, but knowing Chad, it is just as good as the other knives he's designed.
Another option you might check into are Bud Nealy's knives. While he is a custom maker, he does license to Boker, so you can find some of his FB's on the Boker sight. He invented a system that allows several different carry positions, and the FB's are well designed.
These are just a few, there are lots of options. The main thing I always say to someone looking to get into a knife initially is to go to a show and handle as many as you can.