I'd recommend the RCBS Master Reloading Kit. Aside from dies, it's only missing a trimmer. It's got the press, scale, hand primer, powder measure, deburring tool, and a few other items. It should run under $300 for the kit, shipped. The kit makes it easier for new reloaders so you don't have to worry about finding every little item. This should set you going on pistols right away.
As far as .308 goes, you'll need a trimmer if you go with the above kit. Check out
Sinclair Intl. They sell high quality trimmers.
If you decide to buy everything seperately, here's a list of what I think you will need:
Single Stage Press
Scale
Hand Priming System (Some single stages have priming systems built in, I say you should still stick with a hand primer)
Powder Measure
Trimmer
Deburring Tool
Calipers (if you don't want to spend money on Mitutoyo or Starrett calipers, just be sure to stick with steel and not plastic)
Dies
Reloading Guide/Manual
If shooting rifle, I'd would recommend these:
Primer Pocket Uniformer
Flashhole Deburring Tool
Tumbler
As far as dies go, I own RCBS, Lee, and Redding Dies. I think Lee dies are better than RCBS for rifle. I use Redding for their S Type Neck Sizer, but the Lee Collet Die is also good. For pistols, it's a toss up between RCBS and Lee. Go with what's cheaper.
Good luck, and remember safety first. Read the manuals and practice using the equipment before loading live rounds. When in doubt, ask questions.