While I understand the need to buy "cheap" ammo...
While I understand the need to buy "cheap" ammo there is a limit and consequence to what you ask for. I will comment about the customers I have in the area of my gunsmithing gun shop here in rural Missouri. My customers generally either reload and never buy any commerically loaded ammo or they are so tight they can turn a penny into a circle the size of a half-dollar and will nickle and dime you to death, throwing the comment in, "I will buy from you as long as you can get sell it cheaper than Wal-Mart."
Don't get me wrong, I understand everyone, even myself, has to watch a budget. I work full time as a reporter for a local weekly newspaper and run my shop right now as an economic sideline until I have business up to the point that I can do it exclusively, though that may not happen.
Alright, to the point. If someone wishes to buy on the cheap, they also cut off their nose to spite their face since if that one cheap place quits selling ammo you may not have a choice but to drive tens of miles to find a small time gun shop because your local shops closed up from not being able to make ends meet through being nickled and dimed down on their prices.
My policy for lower costs is a customer needs to buy at least a case, if not a minimum of five full cases of ammuntion from me to be able to offer a discount that would match the out-the-door price (with the sales tax figured in) someone shopping a Wal-Mart for the same ammunition. Why do I require by the case sales to get the price? It is because for me to afford the acquistion cost of so many types of ammuntion I generally order in bulk quantities that someone wants, but only when they want it. I can't afford to stock every flavor and hope it sells fast enough to cover the bills so I offer a price break on bulk sales.
I will say this though, one customer in particular is nice as can be, but he is the worst nickle and dimer I have ever known. He will only buy if he thinks it is a "steal" not just a reasonable deal. Even with my fair prices I get the same comment of "if you sold it cheaper than Wal-Mart..." from him. I can't please everyone, but if price alone is what drives all your purchases then I would point out that you might get stuck between a rock and a hard place if that one place quits selling the ammo.
Additionally, since I get the Wally World price is better mantra so much, I rarely stock anything that would be found in those stores. I even quit carrying anything their stores begin carrying. This makes it interesting regarding firearms since everyone is looking for the base or basic models for hunting season, but they don't want to pay my fair price because they think they can get it cheaper at a gun show or the Wal-Mart. I don't stock the low end models because of this, but if someone wants to consign one I glady accept it. I focus on the higher end or more promoted models, some of which are so popular they are hard to find due to high demand and short supply.