Case For America
Couple years back, Case (the XX people) did a combo package with Brooks & Dunn. It included a Case Peanut in red bone with a presentation tin and a CD of B&D music, the American-leaning kind.
Cost something like $30, which is less than the usual going rate for a Case Peanut alone.
I cannot comprehend that the NRA cannot somehow contract with an American knife maker to come up with a reasonably priced working knife to include with the membership swag.
I got a "red white and blue" (well, red-silvery-&-blue) Chinese piece with my renewal a couple years back. Very unremarkable. I never carry it. It's in the kitchen "random cutting tools" drawer for opening boxes and stuff.
Someone in marketing has seriously misjudged the shooting community.
Why do you join the NRA? Because you have gone out and bought something costing anywhere from a couple of hundred to a couple of thousand bucks, and you have likely spent time researching it, asking for advice, and finally plunking down hard-earned cash for a hunting, home defense, or CCW gun. So with an average outlay of maybe $400-$500, the happy gun owner decides to protect his investment with an NRA membership.
If I'm staff at the NRA, and I'm the "swag selection" division of the marketing department, I'm going to expect that the membership will be somewhat more discriminating than the average bear, and I'm going to make a point of ensuring the quality of the swag will make the member happy to publicly carry or display the item, and tell his friends, "hey, if you had signed up with the NRA, you've have one of these, too."
And if I can't accomplish that with the marketing budget, then some other approach is used, because I'm not sending out junk to people who spend hundreds or thousands for their firearms.
Frankly, I don't care if the reality is that a majority of shooters are satisfied with shiny junk. I would never predicate my marketing strategies on an assumption like that. To do so would telegraph a contempt for the membership, and if I'm gonna do that, I'd rather close my doors.
But that's just me. I could be wrong.