Do you have any idea what's in the on-line course? Have you gone through it? I have (I'm an NRA certified instructor).
The course takes between 6 and 7 hours to complete. It is interactive with self tests, a review functionality, and cross references to additional resources.
Ok, so let's compare... I can go to coursera.org and take a Yale university class, e.g. Introduction to Classical Music. It takes 9 weeks with a commitment of 2-3 hours per week. They give me a choice of paying $0 if I just want to learn the material, or $49 if I want a certificate.
Or I can go to Kahn Academy and learn Organic Chemistry through a series of online courses that would probably take a hundred or more hours to get through, for free...
Or, getting back to guns...as I recall a radio personality tried to set up a premium video firearms training site a few years ago. I don't recall exactly but I think the safety related training was all free, and advanced training access was $50/yr for all the videos you could watch. I think it was shut down for lack of subscribers which means it was too expensive.
And then there is the hunter safety course. Those are now the same sort of blended courses with an online and a live portion, or actually some states are online only now. They are also required if you want to do something (hunt), unlike the NRA courses, and they cost...nothing to take. You can take the HSC online for free. If you pass and you want the certificate, that is $30.
And then we have the NRA... offering what is billed as a basic safety course. It is only 6-7 hours of material, and nobody is forcing you to take it, but they want $60 for a single online course that once developed costs them maybe a few cents per student (easily paid for with a few ads).
Yeah, they are charging way way waaaay above market for what they offer. They should be giving that stuff away to improve their "we are the real gun safety group" cred.
On line continuing legal education classes I take will cost between $30.00 and $60.00 for one hour of lecture.
Yes, and that's because you are required to take continuing education to maintain your licence. They are charging for the licence maintenance, not the training. Same as the HSC I mentioned above.