Rant: When did gun rags become 10 bucks?

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George Hill

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So I was walking through Wally World picking up a few needed household items such as dish soap, training pants for the Terrible Two I have... things like that.
I noticed they had moved the magazine rack and it looked to be expanded. Thought I would take a look at the gun rags and maybe pick one up for the daily library read.

All the rags looked like they have always looked... maybe a bit glossier but otherwise the are all the same "issues" in all the issues. I decided to pick one up when I noticed the price. IT WAS 10 BUCKS! What the Heck?!
Forget that! That's a box of ammo!
So I grabbed a different one... and it was 10 bucks.
so I grabbed a different one... and it was 10 bucks.
:cuss:
There was a couple other one that were cheaper... and they were the price of a movie ticket.
Forget that! That's a ticked to Bullet Proof Monk!
:fire:
The cheapest rag on the market that appeared on the shelf was Guns and Ammo... for the price of a 500 pack of .22LR.
:scrutiny:

When did these guys start making these gun magazines expensive? At what point was the value of the same old people writting the same old articles suddenly increased more than double? I never saw this coming. On the few occasions that I buy a gun magazine, I have never noticed because I would just throw an issue into the cart as I walked past and put everything on the card all at once.
With the Algore's advent of the Internet, and people like Rich and Oleg and others who have created websites like this one... where you can get all the information you want... where we even have industry leaders (such as owen here from FN) who are willing to talk about the products... you would think that these gunrags would cost LESS because they are becoming obsolete and the information, if not rehashed a hundred thousand times, is outdated by more than a month at least. You never get BREAKING NEWS from a gun magazine like you could 5 years ago. Are production costs of these magazines that high? I mean seriously... don't the advertisers give enough to offset the rack price? I mean hell man, I picked up 2 year subscriptions for MAXIM and STUFF for FREE because they make enough from Advertising they just wanted to pump up the subscription numbers to charge even more for advertising. SURELY GLOCK and SPRINGFIELD and SMITH & WESSON spend enough money on advertising... I am sure that those guys together don't even spend as much as the EXTREME SHOK AMMO and the BLACK HAWK INDUSTIRES guys spend. Good advertising too - if I ever have to shoot a Talibanny, it's going to be with THAT AMMO!

So instead of dropping 10 bucks on a freaking gun rag... I picked up another 100 rounds of 9mm and went shooting instead.

If I want to read on the latrine, I have SWAT downloaded into my iPAQ and can read that... it's really the only one that you can actually READ. Other that John Taffin's articles in American Handgunner... it's all about the pictures anyways.
Is that worth 10 bucks? I don't know... maybe it is. American Handgunner has those sexy centerfolds that you can hang up in your walk in gun safe / reloading room.

I remember when these things were only like 3 bucks and change.
No... these gun rag publishers can't be getting greedy and just pumping the price for profits... I BLAME THE TREE HUGGERS FOR MAKING PAPER MORE EXPENSIVE!!!!
:cuss:
 
What's really bad is when you realize that the G&A annual ($10) is composed entirely of articles from previous issues. $10 for recycled articles?
 
You know, since the forums came about, I find that I get most of my information via the web anyway. Usually, I've already read the most up to date info available on the forums before the rags hit the racks. AND, one thing is for sure, you'll get some good unbiased information and reviews of items on the forums.
 
$10 for a magazine :confused:
Note to self: go to local Walmart and check it out
The feburuary issue of Combat Handguns I'm holding is $4.50
 
I picked up an AH a few weeks ago and I know it wasn't $10. I would know since I am a cheap SOB when it comes to stuff like that.

GT
 
S.W.A.T., Double Gun Journal, and some of the specialty magazines are the only gun rags worth anything.
 
OK, So all this talk of price made me go dig thru my "files" to see what I paid years ago. The price for the December 1962 issue of "Gun World" magazine was 50 cents. For those who may be interested, the cover gun was the Ruger .256 Hawkeye with the obligatory article on the new varmint hunters handgun. Also a nice piece titled "Burp guns of the modern Armies. Cool!

One further note. I bought that mag when I was in 5th grade. I always had a small stack of gun mags on the right front corner of my desk, nobody ever said a word about them. God help some kid these days if they caught him with an evil gun magazine!

Don in Ohio
 
The current issue of G&A sez "$3.99". By subscription, it's half that much.

But I'm another who limits out at around $4, retail.

I guess there are some advantages to having been a long-time Lifer in NRA, IPSC and TSRA. :) "Free" magazines.

Art
 
Funny... I subscribe to Grassroot Motorsports and European Car and a couple lesser known BMW and Porsche magazines. And I somehow got a subscription to Sundra's soapbox, Rifle Shooter, which I do read through but, honest, I didn't sign up for it! :p Rarely do I buy gun magazines anymore... with the infinite time-sucking vehicle that is TheHighRoad (and TheFiringLine before it and 1911forum and pistolsmith.com) I don't need to buy magazines.

Anway... we were staying in a hotel for a few days back and stopped in a Walmart and I was looking for something to read. I pointed out to my wife that I could either get a 90 page mostly black and white magazine (Combat Handgunner ???) for $6 or $7 or a 300 page all color log and timber homes magazine featuring more than 27 glossy photographs (with circles and arrows and a paragraph on the back of each one... :p ) for like $5! It was crazy! Granted, the homes magazine was basically a catalog of homes whereas the gun magazine was a no compromise review-packed book of honesty! :rolleyes: But the initial eye candy value was heavily in the home magazine's favor and that is the one that I bought.

Anyway, sorry to rant, but yes... I've noticed the same thing. :p
 
Two words" Ichiro Nagata". I believe the spelling is correct. This guy has transformed pictures of guns into an art form that rivals air-brushed models in Playboy. He can make you pant over a pistol that was designed 90+ years ago, to the point that you're ready to sell your car to buy whatever graces the latest gun mag centerfold. Something tells me that this guys photographic/hypnotic power has not gone unnoticed by the people who publish these mags, and he's not working for minimum wage.

But that's just me, and I'm weak. Real weak. :uhoh: geegee
 
I remember when G&A was $1.50, and I seriously wondered if it was worth it then...

One thing and one thing alone kept me buying those magazines -- the articles on shooting the old guns by Robert Shimek.

Funny to think that in only a few years I'd be working for Red Bell, the guy who was publisher or some such of G&A then, and realizing that what he did to turn G&A in to pablum he was doing to American Rifleman. Sigh.


"Ichiro Nagata"

WOW! That is REALLY weird, geegee!

This evening I was reading a back issue of G&A from 1986 and Ichiro Nagata placed something like 8th in the California Action Pistol Championships...
 
Yeah, he's a bonafide shooter for sure. But think about it. What he does with a camera and some pistols and tactical black cordura holsters and some tactical folders. :what: Those pictures, that lighting, the thought of being eqipped with that gear! Oh yeah, they know the value of a good photo shoot, alright.

I'll bet that at Handgunner and Guns Magazine, he can have whatever he wants. Never mind the publisher, the editor, whoever. Ichiro keeps us all coming back for more. He knows the depraved allure of "gun porno" like no one else. Really sick. geegee
 
I freely admit that I'd rather look at Nagata's work than anything Playboy has to offer.

And yes... I am married. :cuss:
 
Thanks for the honesty, Cratz. I've seen pictures of what you own, and frankly...your answer doesn't surprise me. geegee
 
I prefer to just buy books now. There are a lot of good books out there on firearms training.
The stuff in magazines pales in comparison to what you can get onthese forums. At least the forums have honest reviews.


FWIW I will NEVER buy an issue of American Handgunner again since they did that fluff piece for S&W, basically calling anyone that was boycotting them an idiot.
I think it is about time for my annual letter to them telling them as much.
 
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