Everyone has great points here. I think the bottom line is, that we are all adults and consumers in this industry. We don't want to be lied to and treated like little children. Welding rod makes a great point, what more could the industry have achived if everyone was honest about products that just didn't match up to par? How many recalls could have been avoided? How many injuries prevented? How many dollars saved by the consumer that was more informed? I believe they are beggining to finaly feel the heat in loss of readers. Even though I agree that their money is made on ads, if no one is buying the magazines anymore, their company will either get dropped from the parent company or they will see the error of their ways and shape up.