Yeah, that's their lure. Amazing, isn't it, that a storebrand rifle, considered the blue-collar gun, would have a hinged floor-plate, deep bluing, iron sights (and mine have Williams flip-down rear sights that are fully adjustable for windage, from the factory that way!) walnut stock, sling swivels not just studs, and pistol grip caps. The only thing "cheap" about them was impressed checkering. Yet, check out a good Remington 1187 or 870 and guess what, impressed checkering!
The 710 rifle would not have survived in the 1960's. Nobody would have one. Yet, the Remington 700 ADL, or any rifle today with a blind magazine, would not have been considered either. Modern day matte black finishes wouldn't have been tollerated either. We have sunk so far in the art of the rifle.
My Revelation, which was marketed through Western Auto stores, is a finer rifle than your mid-level BDL at Walmart (with a fully adjustable trigger, four foreward locking lugs, damascend bolt etc). Now, in fairness, it isn't an ultra-accurate tack-driver, capable of 1.5 MOA if I do my best, but no 700 or 70 of the day is any better, as a rule.
Ash