Scheels sporting goods put up a store close enough for me to get to. And while I was checking out the scope selection, the salesman was showing me their store barnd scope. It was a Scheels Icon Hunter in 4-12x42 I believe. Looked well built, and was very clear. I believe it was in the $240-250 range. But came with a lifetime, basically unlimited warranty. Anyone have any experience with these, good or bad?