I wondered this also. Nowadays the standard .25-35 is advertised as 30 ft/sec faster, 117@2230 vs 170@2200 for the .30-30, but in the early days it was actually the reverse, with the 117 gr .25-35 being 30 ft/sec slower in factory ballistic tables. Which was puzzling. According to Whelen (1918) standard pressure for .25-35 was 32-34K, and for the .30-30, 36-39K. He shows factory-level loads for the .25-35 and .30-30 making 26,000 and 26,500 psi respectively. Loads at approximately 2300 ft/sec using the standard weight bullets he has listed at 37K psi for the .25-35 and 39K psi for the .30-30.
SAAMI using different pressure testing methods says .30-30 max is 42000 and the .25-35, 44000. They say in their performance standards that at 15 feet, .25-35 with 117 gr bullet goes 2,210 ft/sec with 37000 CUP, and .30-30 with 170 gr bullet goes 2,180 ft/sec with 38000 CUP.
Picking some of the same powders for each, Hodgdon has these velocities with their maximum loads of:
BLC2
.30-30, 170 gr, 2227 ft/sec, 34700 CUP
.25-35, 117 gr, 2327 ft/sec, 35800 CUP
H4895
.30-30, 170 gr, 2138 ft/sec, 35200 CUP
.25-35, 117 gr, 2168 ft/sec, 36000 CUP
H335
.30-30, 170 gr, 2086 ft/sec, 36300 CUP
.25-35, 117 gr, 2174 ft/sec, 35900 CUP
If they list the 170 gr .30-30 at 2200 ft/sec, I would expect the 117 gr .25-35, if at the same pressure, to be listed somewhere around 2400 ft/sec.