That cob is already treated so it should clean/polish as-is. Be aware many polished leave some residue on the brass which could damage/scratch your dies.
Most of us use plain untreated corn cob, and just add a bit of NuFinish car polish to the cob before putting the brass in. It's cheaper than pre-treated corn cob.
Also cut up a used dryer sheet into about 2 x 2 inch squares and put this in with the brass. The dryer sheet will help pick up any dirt and carbon crud, keeping your cob clean longer.