Couldn't watch the video, but is it possible that it was spinning fast enough that the rim contacting the primer set it off just from its angular momentum energy. Hatcher has a listing of energies necessary to set off primers somewhere in Hatcher's Notebook". Too lazy right now to cite it directly.
To my recollection, an "average" underhanded spinning upward toss of a .22LR to land on a hard surface can result in about one in seven hitting with the rim and going off. I have never verified this, but I think it was from SAAMI data.
Weird things happen. People are reluctant to believe that shooting onto ice can result in the bullet bouncing away and spinning nose down on the ice for a considerable period.
When the old timer ice fisherman told me about it happening to him when he decided to "start" a fishing hole with a handgun round and found the bullet spinning away some feet from the impact, I thought, "Yeah, sure, old-timer's tall tale" for decades. Only in the last couple of years it has been shown to actually happen on internet videos. Enough times, enough places, enough calibers, enough experimenters, that the possibility of fakery is pretty remote.
Terry, 230RN