I've got something of a wager going with an acquaintance about people's perceptions of any given gun brand. I find it interesting how certain brands are perceived by people (Mac vs. PC, Chevy vs. Ford, that kind of comparison) and how the marketing of the brand affects what people buy.
To start the research, I went back through gun mags for the past 10 years or so and noted how each brand was marketed, along with how they were reported on. Now, I'm going to try to match this up with what people actually think and feel about them.
So, here's how this works: I'm going to list several brands of handguns, and I'd like you to respond and tell me how you PERCEIVE the gun, in any terms you want to use - quality, performance, value, sexiness, whatever. There are a few caveats:
1) This is about how the consumer perceives the brand of pistol or revolver only. If the manufacturer makes other types of firearms in addition to handguns, ignore them.
2) I'm not looking for stories at this point; don't tell me that your second cousin had so-and-so brand, and it was awful so you're not going to buy one. Tell me instead that you perceive it as lacking quality, doesn't perform well, etc.
3) No owner testimonials; in fact, if you actually own any given make DO NOT reply for that brand. I'm only interested in what POTENTIAL owners think before they actually buy.
Disclaimer: I do not work for any manufacturer, importer, distributor, retailer, ad agency, or publication in or for the firearms industry. This is my own idle curiousity, and hopefully a chance to prove to someone else that their opinion is completely off-base.
Here are your choices; reply to any or all that you do not yet own, but have a strong image of based on what you've heard or read. These are in no particular order:
Glock
Colt
Springfield Armory
CZ
Tangfolio
Magnum Research/IMI
Smith & Wesson
Beretta
Ruger
Dan Wesson
SIG, SIG-Sauer
Kahr
Taurus
Browning
Kel-Tec
Walther
Kimber
Freedom Arms
Have at it!
To start the research, I went back through gun mags for the past 10 years or so and noted how each brand was marketed, along with how they were reported on. Now, I'm going to try to match this up with what people actually think and feel about them.
So, here's how this works: I'm going to list several brands of handguns, and I'd like you to respond and tell me how you PERCEIVE the gun, in any terms you want to use - quality, performance, value, sexiness, whatever. There are a few caveats:
1) This is about how the consumer perceives the brand of pistol or revolver only. If the manufacturer makes other types of firearms in addition to handguns, ignore them.
2) I'm not looking for stories at this point; don't tell me that your second cousin had so-and-so brand, and it was awful so you're not going to buy one. Tell me instead that you perceive it as lacking quality, doesn't perform well, etc.
3) No owner testimonials; in fact, if you actually own any given make DO NOT reply for that brand. I'm only interested in what POTENTIAL owners think before they actually buy.
Disclaimer: I do not work for any manufacturer, importer, distributor, retailer, ad agency, or publication in or for the firearms industry. This is my own idle curiousity, and hopefully a chance to prove to someone else that their opinion is completely off-base.
Here are your choices; reply to any or all that you do not yet own, but have a strong image of based on what you've heard or read. These are in no particular order:
Glock
Colt
Springfield Armory
CZ
Tangfolio
Magnum Research/IMI
Smith & Wesson
Beretta
Ruger
Dan Wesson
SIG, SIG-Sauer
Kahr
Taurus
Browning
Kel-Tec
Walther
Kimber
Freedom Arms
Have at it!
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