Infidel Cowboy
Member
What I want in a guns shop - in this order:
1. Integrity - be prepared to back up every claim made by your sales staff.
2. Honesty - Don't allow your sales staff to make claims that might worry you.
3. Knowledge - If you can tell I'm new or need help with anything (my aim maybe) make my shooting your priority, not your sales. Your sales will follow.
4. If you have a range, having a Cricket available with 10 free rounds for anyone under X age (with parent present) is a h*ll of an idea. A better one is having kid sized muffs and glasses available / for sale.
5. Honest, reputable smithing services on site - at least one day a week - and advertise it. "John Doe is here on Thursdays to answer your DIY questions, etc"
6. Be willing to tell me "No" or "I don't know" when those are the honest answers. If you say, "I can have it here by X date, have it by X date. If there are issues beyond your control that you could not anticipate, call me. Don't wait for me to call you / come in. I'll understand and appreciate your effort.
Remember that your real money won't ever come in one time sales. Every business is the business of relationships. Repeats are what make you money. You may make $100 on one sale. But, you can also make $1.00 a week off one person every week for two years, and he'll (she'll) be talking to every one they can for two years about your store. With any luck they'll know more people than me
Oh yeah, if you've twice told me you don't have that caliber / brand of ammo, offering it before I can ask the third time would solidify my repeat business.
I wish you well in your endeavor.
IC
1. Integrity - be prepared to back up every claim made by your sales staff.
2. Honesty - Don't allow your sales staff to make claims that might worry you.
3. Knowledge - If you can tell I'm new or need help with anything (my aim maybe) make my shooting your priority, not your sales. Your sales will follow.
4. If you have a range, having a Cricket available with 10 free rounds for anyone under X age (with parent present) is a h*ll of an idea. A better one is having kid sized muffs and glasses available / for sale.
5. Honest, reputable smithing services on site - at least one day a week - and advertise it. "John Doe is here on Thursdays to answer your DIY questions, etc"
6. Be willing to tell me "No" or "I don't know" when those are the honest answers. If you say, "I can have it here by X date, have it by X date. If there are issues beyond your control that you could not anticipate, call me. Don't wait for me to call you / come in. I'll understand and appreciate your effort.
Remember that your real money won't ever come in one time sales. Every business is the business of relationships. Repeats are what make you money. You may make $100 on one sale. But, you can also make $1.00 a week off one person every week for two years, and he'll (she'll) be talking to every one they can for two years about your store. With any luck they'll know more people than me
Oh yeah, if you've twice told me you don't have that caliber / brand of ammo, offering it before I can ask the third time would solidify my repeat business.
I wish you well in your endeavor.
IC