'I'd hate to try to clean some brass lubed with STP...'
When I started most - maybe all - commercial case lubes were STP sold in small bottles for a large markup. I sized and cleaned cases with a clean cloth moistened with paint thinner. It worked but it was still a mess to deal with. I'd been loading about 15 years when Lee offered their white lube in a tooth paste tube (a soap); I tossed my old messy lube pad and have never used any petroleum product again. Then I tried Imperial and haven't looked back, works great, easy to wipe off cases and my fingers clean with a paper towel.
About fifteen years ago I experimented with many cse lube substitutes and can say that the following work quite well: Mink Oil and Snow-Proof/Sno-Seal boot treatments, Neutral shoe wax (colors work too but stains fingers), paste floor waxes, KY Jelly, nursing momma's nipple creams, milk cow Bag Balms, Chapstick, some lipsticks (messy tho), most bar and some liquid hand soaps, toilet bowl sealing wax rings, sticks of auto door latch lubes, castor oil, lanolin, Star-Brite's teflon trailer hitch ball lube and others I can't even remember now.
All meaning there is no great value to any "fancy schmancy reloading lubes" sold for the purpose. But, if you use the wrong kind of stuff or fail to cover the cases propely you will immediately learn why there's such a good market for stuck case remover tools.