For many, the 270 Winchester is boring.
"Boring" mean its cheap, widely available, been around a long time, versatile, shoots flatter than nearly all non-magnum chamberings and isn't being pushed by gun writers today.
My first deer rifle was a Savage 110 in .270, that I received 17 years ago this August on my 11th birthday; killed my first buck with it on my father's birthday. I shelved it in my late high school & college years for a 30-06 but started shooting it again in early 2008. Two years ago, I couldn't get it to shoot 130gr Ballistic Tips & Varget handloads (while having great success with a 30-06 and 260) and last year the rifle quit shooting factory 130gr Core-Lokts to the point that I didn't trust it to hunt with. This winter I decided to try one last hurrah before changing the barrel so I replaced the stock, changed the scope, cleaned the bore like a mother and exhausted my BT collection trying 4831SC, finding it likes hotter loads. I'll be trying 140gr Sierra HPBT Gamekings next, and am contemplating trying 150gr Gamekings or NBTs though that much bullet probably isn't "necessary" for KY whitetail.