mgmorden
Member
Why do some auto dealers not want you to squeal the tires on a demo car?
Or worse - do that - or close to it - themselves. I once went into a dealership looking to buy a car. I tend to like sporty cars - had a Mustang at the time (before that, a Camaro), but I don't dog them out. I like to take care of my stuff.
I asked to test drive a used Mazda RX8 on the lot. The "salesman" was looked even younger than me (I was about 23 at the time). I drove it around town. Made sure the blinkers worked, checked the radio, etc. Just basic function tests. Then the sales man asks to switch off so he can drive the car so he could "show me what it can do". After we swap he then proceeds to squeal off and basically dog the car all the way down the street and then back.
Prior to that I had was quite seriously considering purchasing the car - afterwards I had absolutely no interest. If that's the show he's giving every person that looks at the car, then there's no way I want it.
The best part is when a customer comes in after slingshotting the slide of a gun and then says he wants to buy the gun. His question is "do you have a brand new one in back?" Even though he was the only one to handle the firearm we put out that morning.
I think that problem basically stems from the customer mentality. Rather than think of them like the aforementioned car (ie, you're "test driving" the actual product you're going to get), they think of the ones in the cases as the "display models". For a lot of products - cell phones, TV's, even things like fishing reels, the "display model" is expected to be the one that everybody beats up. They look at it like the store's throwaway instance of the product that they're never really going to sell at full retail.
How to get around that viewpoint, I'm not sure, but to a public (who are often ignorant when it comes to guns) where for most other retail items the item in the case is the one that sells for half-price after all the ones in the back are gone, it's a hard thing to get across.