While in the short term it is good for the biz and looks bad for the gun banners, it could work out better for them.
If the price of guns goes up more and more, like it is, you are going to be keeping a larger and larger group of people out of owning them because of the costs.
I've got what I need and will be spending my money on ammo for now. As it is, I refuse to pay more money on an AR or AK's. I have a RRA AR and I've had other ARs and I want more, but I am not willing to pay these outrageous prices now. I paid $900 for my RRA over a year ago, and now I see the same model going for $1600-$1800.