My LGS always had excellent pricing and refuses to gouge. That being said, his distributors are gouging, so while he's still making the same profit, his prices have, in fact, gone up. AR's that were $800 are now $1100. He didn't raise his prices on p-mags ($12-$15) 'til he ran out and bought some from another dealer just to have them - he paid $30 and charged $30. He was in business during the '94 ban and knows what it takes to keep customers in a time like this. And as others have said, he consigns items and while he "strongly recommends" price points, he won't refuse to put a gun up for whatever the owner wants. Even the AR's and AK's with 1.5-2x the retail price of two weeks ago are flying off the shelves.