I'd much rather see a series where they go through actual firearms manufacturers. Maybe a few custom shops. But keep it more like a documentary than this "reality" garbage, sort of like "How its Made".
When I watched this show, I kept getting the feeling they really didn't know what they were doing. At least from a studied perspective. That is why they look like they are re-inventing the wheel --because they actually are!
Truth is, you have to find people like this to make a show out of it. If you find a real custom shop, they are boringly professional. Not good "reality" tv. Personally, I'd never pay money for anything they make, especially the marked up prices (check them out some day --they really do think highly of themselves-- when all they do is "convert" Saiga shotguns! 99% of the people who own them on here have done the same thing!).
That said, I do watch it sometimes when the tv is on, mostly because I am tired of Casey Anthony (news) or it isn't Wednesday and the Outdoor Channel isn't playing THEIR shooting shows (which are sponsored by real outfitters and manufacturers). Not top notch poductions, but better than "reality" swill.