I used to adore Cabela's. I've spent good money on boots, shoes, and all manner of hunting clothing and various accoutrements from them and the basic quality of everything I bought shone through. Warm clothes were warm and durable. When Bass Pro opened a store on the old Stapleton Airport site in Denver, I went over to visit them because they had a killer sale on an optic I had an eye on. I took the time to noodle through the store as I'd always done at Cabela's Sidney, NE megastore and at the old store in Kearney, NE. (Sidney was much, much grander. Well, it just opened, truth be told. Soon after Sidney opened, we drove up, spent the night at the new motel nearby just so I could spend as much time as I wanted, looking over every single display and every little other doodad, grinder, slicer, etc. the next day) It appeared to me that the Red Head apparel was inferior to the Cabela's branded stuff. Bass Pro was like K Mart and Cabela's was more like Sears by comparison. Sam's club vs Costco in terms of quality.
I only ever bought one handgun from Cabela's and only because it was on sale and they were running a credit card promotion that cut the price even further. The Shield was so cheap, it was almost free. Whenever I looked at the rifles, shotguns, and handguns at the gun counter, everything was a step up in price from local sporting goods stores like Gart Brothers (long defunct) or Dave Cook's (also defunct) there in Denver back in the day. I don't live there anymore. Vegas has more gun shops and but a single Bass Pro that I don't visit. Thankfully, a Sportsman's Warehouse is ten minutes away when I need to put my hands on something.