Kind of hard to put a SW9VE or SW40VE at $350 MSRP, normal street price of $300, made of stainless steel and high tech polymers in the same category as a gun made of zamak with an MSRP of $150 or less.
OTOH, it is kind of cool to me that S&W makes a quality gun at that low of a price point - kind of makes them a gun company that markets to a very wide variety of economic strata.
I bought a barely 40VE a couple of weeks ago from a guy to help him out with some cash as he's moving his family out of state. I am surprised at how much I like the thing, and am contemplating keeping it instead of flipping it like I thought I might. What's not to like? It's ergonomic, works well, is made of quality, durable materials, and I got it for $200. If nothing else, I can keep it for a loaner, and know that if I do loan it to someone, it's a good gun.