I shoot a lot of it in calibers I don't reload and have had good luck with it. I wouldn't say its hot, by any means, but it certainly has a little more behind it than the bulk stuff from Federal or Winchester.
The best thing is, if you're patient, you can find screaming deals on it. Last year Cabelas had 9mm for 8.99 a box, shipped. That's getting close to what I can reload FMJ for, not counting my time and effort. My closet is overflowing with the stuff.
ETA: we run a lot of it through subguns because it's cheap and a little hotter than the bulk stuff at Walmart. Seems to help the open bolt guns function better. I didn't think about this earlier.