I will echo that I do think the 12" recommendation is a bit arbitrary, for LEO, and I don't worry if my pocket pistol ammo stops at 11" in the gelatin tests. It doesn't under-penetrate, it just penetrates less than my 9mm or .45, but it is a balance of pocketability and power. Of course whenever possible I carry more firepower, but don't feel undergunned with my .380. There is no magical line of death that if the bullet reaches, you die. In the end it is just a balance of the size of gun, cartridge, amount of expansion, and penetration. I don't think Speer should have to test their .32 or .380 ammo and if it fails to meet some arbitrary line they pull it off the shelves. I also don't think they are misleading consumers by marketing a round as self-defense if it only penetrates 10 inches.
Additionally, I know this wasn't meant to be a FMJ vs JHP thread, but that is often what it boils down to. That, or JHP #1 expands less, but penetrates more than JHP #2. I like to think of it from a perspective of potential scenarios and advantages of each.
1. You miss. Advantage neither (or maybe JHP that may have less chance of ricochet).
2. You miss COM entirely and hit soft tissue in a non-(immediately)-life-threatening body part. Either way you get a through-shot. Advantage JHP, since chances are, it will hurt more, (think psychological stop), leave a bigger exit hole, and have less velocity on the other side to hopefully do less damage.
3. You hit COM, adequate penetration, but just barely miss a vital like the heart. Advantage JHP because it will hurt more, leave a bigger wound channel, and the expanded diameter may knick an artery or something important.
4. You hit COM, perfect trajectory for a heart-hit, but since you had to shoot through a wall or door, the JHP expanded and did not penetrate enough, but the FMJ did penetrate enough and hit the vital. Advantage: FMJ.
5. You hit COM, perfect trajectory for a vital-hit, and you did not have to shoot through anything, so both JHP and FMJ work fine. Advantage: neither.
As you can see, only one scenario favors the FMJ. People get so caught up in the idea that they will have to shoot through something, and assume the most likely scenario is the bullet stops 1" short of the heart, they never worry about the other, more likely, scenarios.
Again, it all comes to balancing the variables and finding something you are comfortable with. Is a round that expands to 0.45" and penetrates 12.5" fine, and a round that expands to 0.6" and penetrates 11.5" is insufficient? I don't think so. Or what about a .355" round that doesn't expand at all and penetrates 16"? that's for everyone to decide for themselves.