Ad From Guns And Ammo 1967

That $49.95 today would be $328.56..........My recent Marlin 60 was $169...............

FlSwampRat said:

Having gotten into firearms ownership post 1968 (I was 16 in 1968) I never experienced the time when you could just buy a rifle, from a plinker to a big game rifle sent to your door. I wonder if at some point in the future we'll be reminiscing about those days when you could have ammo sent to your door.

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We might soon be reminiscing about being allowed to own a gun period.

If Marlin wants to call it a clip thats ok with me. Many other gun makers did too if you look at the old adds. In my almost 50 years of shooting I don't think I've ever heard someone correct another on the clip/mag debate in person.. Ya just knew what they were talking about. Seems on the wondernet it's a big deal. Clip? Magazine? Doesn't matter to me.

Scooter22 said:

If Marlin wants to call it a clip thats ok with me. Many other gun makers did too if you look at the old adds. In my almost 50 years of shooting I don't think I've ever heard someone correct another on the clip/mag debate in person.. Ya just knew what they were talking about. Seems on the wondernet it's a big deal. Clip? Magazine? Doesn't matter to me.

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Same here. When I was growing up shooting pre-Internet, clip and magazine were always used interchangeably.

IMO, "clip vs magazine" is now a big deal because it became a shibboleth for Internet gun culture. If you run in and start referring to box magazines as clips, it tells the others that you aren't one of the initiated. That's why we police each other so strictly on its usage, even though everyone knows how loosely the term is used in the real world.

FlSwampRat said:

Someone want to tell Marlin it's a magazine?

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LOL, you want to bust their balls 52 years late? The ad writer is likely dead now. You are going to need a seance.

I’ve seen that ad batted around with these same comments a few times over the years. I only really notice it because my first 22LR was an M99M1, the lower of the two rifles pictured.

The two common misconceptions:

1) Folks see the photo which LOOKS like an M1 Carbine, and see the word “Carbine” in the header and assume it’s an M1, then see the bold black “$49.99” at the bottom and can’t believe an M1 Carbine would have sold only a generation ago for so little. It’s misleading for sure - but it’s nothing more than an M99, the precursor to the M60 (or 795 in the case of the dbm model), with a shorter mag tube and a handguard on top. Price comparison with a cheap 22Lr rifle of today, not an expensive M1 Carbine or the modern replacement, the AR.

2) Folks don’t realize how quickly inflation works, and how dramatically so in the last generation or two. $49.95 in 1967 is $382.17 in 2019. Which puts the inflated price at over 100% more than the same action would cost on the street today. Minimum wage in 2019 is $12, whereas it was $1.40/hr in 1967. So it would have taken more than twice as many hours for a minimum wage worker to afford that Marlin in 1967 as it would today (~14hrs in 2019, vs. 35hrs in 1967, assuming $170 purchase price in 2019 and $50 in 1967).

Great rifles though: just like the model 60 or 795, but sexier, and without the last shot hold open. My Marlin M99M1 is on it’s 4th generation in my family. My grandpa bought it in ‘71 after he retired from the Navy, then gave it to my dad in ‘77. I received it in ‘89 as a birthday present, and gave it to my son last year (for future use, since he has 2 other 22LR rifles, and doesn’t yet fit the full stock on the heirloom). Ours has seen a lot of hard use - my dad lost the rear sight riding pasture with it on his saddle, and the front sight fell off while I was in high school. Just never had the need to replace the rear sight or re-solder the front for myself, as I shot just as well for my needs with or without. I did buy a new rear sight for my son, and have the front sight back on using a set screw - for now.

FlSwampRat said:

Having gotten into firearms ownership post 1968 (I was 16 in 1968) I never experienced the time when you could just buy a rifle, from a plinker to a big game rifle sent to your door. I wonder if at some point in the future we'll be reminiscing about those days when you could have ammo sent to your door.

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Yep, when they advertised a “catalog” they mean mail order catalog not just glossy pictures. Could order via Sears catalog or straight from most manufactures. We used to get the annual Ruger catalog.

Pretty sure 1967 surplus carbines were about $50 or so. I am sure they were in 64 as my dad bought one.

Gordon said:

Pretty sure 1967 surplus carbines were about $50 or so. I am sure they were in 64 as my dad bought one.

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They were.

Sure ain’t any more!

I'm a librarian.
Words have meaning.

M-1 Garands use clips.
M-1As use magazines.

It matters. They do not interchange
Simple, yes?

theotherwaldo said:

I'm a librarian.
Words have meaning.

M-1 Garands use clips.
M-1As use magazines.

It matters. They do not interchange
Simple, yes?

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And the Marlin M99M1 in the ad above doesn’t have detachable magazines OR use clips.

Varminterror said:

... the Marlin M99M1 in the ad above doesn’t have detachable magazines OR use clips.

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It uses a magazine, nonetheless.

I've got 2 of those... without clips.

theotherwaldo said:

I'm a librarian.
Words have meaning.

M-1 Garands use clips.
M-1As use magazines.

It matters. They do not interchange
Simple, yes?

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Yup so you should check Merriam-Webster. https://www.merriam-webster.com/dictionary/clip
clip

noun (1)
Definition of clip (Entry 2 of 4)

1 : any of various devices that grip, clasp, or hook
2 : a device to hold cartridges for charging the magazines of some rifles also : a magazine from which ammunition is fed into the chamber of a firearm
3 : something (such as a piece of jewelry) that is worn as an ornament or fastener and that is held in position by a clip

I had bought some 1950's field and stream. They were talking about how many hunters had tried 257 Roberts and had heard of issues with lost deer, and also lots of references to daddy's pump shotguns,...no the over under is not the traditional American shotgun. Pumps were old hat by 1950. That is all the tradition I need.

When my brothers and I were kids running around with 10-22’s we had a whole assortment of clips. We had 10 round rotary clips, 10 round straight clips, even some 25 and 30 round banana clips. I don’t recall where we learned it was called a clip but nobody ever corrected us.