"Zumbo" revisited - why can't we seem to repeat that epic act of activism?

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Green Lantern

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Just something I was thinking about today. Looking back at the massive impact we had when we concentrated on Mr. Zumbo for his..."unjudicicous" comments about black rifles...

Well...why can't we do the same thing with other antis*?

*Nothing against Mr. Z currently, as he seems to have "repented..."

But one thinks that if we collectively could get him sacked almost overnight...we could do other things.

But, maybe not? Here are the facts as I see them in the Zumbo affair:

It happened VERY quickly. In fact, I can't claim any credit for Zumbo's fall from grace. I didn't jump right on things, and it was all over with before I could collect my thoughts and put MY $0.02 in....

Not EVERY gun-owner was "on board" with it...Then and now, not everyone in the firearms community agrees with how Zumbo was treated. Though it would seem that the majority feel as I do: You're entitled to your opinion, but when that opinion wrongly condemns and damns a group of people...expect to face consequences.

Ultimately what I feel may have had the most to do with it: It was "gun-related" businesses that employed Zumbo and thus sacked him. Could that have been why it was done, and done fast? Do gun-related businesses have more respect for people from the "gun culture" as a whole?

After all - there are plenty of hunting magazines and plenty of gun/ammo makers out there...

But so to, are there plenty of insert providers of product/service provided by "antis" as well... Hmm, hmm, and hmm.

*******************
I guess there are plenty of examples out there of people/companies out there that NEED "Zumboing" but for whatever reason, we haven't been able to get results. The bit where Pepsi honored a noted anti-gun activist on the back of their Doritos bags comes to mind. For that matter, I guess I could just search for "Zumbo" for more if needed...

Whether or not you agree with it, you can't argue that the ouster of one Jim Zumbo was one of the finest examples of what us "gun people" can DO when we work together on one goal.

And regardless of Heller, Castle Doctrine, CCW, et cetera...for us to protect our right to keep and bear arms, I feel strongly that this is something we need to be able to do AGAIN when needed. So, I feel it would behoove us to know exactly how!
 
Mr. Zumbo worked for Outdoor Life Magazine and had Remington Arms Company as one of their dominant sponsors. When the uproar occurred, both Outdoor Life and Remington were faced with a difficult choice. They made the hard business choice for the benefit of their customer base. I understand that and I know Mr. Zumbo understood that as well.

I feel sure he felt betrayed. How could he not feel that way? He misjudged the impact of EBR owners have in the marketplace as well in relation to his employment or sponsors. Firearms manufacture, marketing and sale is a businees.

Mr. Zumbo was quite successful in the outdoor writing industry and is one of the few that actually could earn a good living doing it. His career was lynched for his comments and there was a great deal of piling on.

I doubt gun owners or 2A supporters will have the kind of impact they did with Mr. Zumbo with most politicans or people who truly are trying to bring about legislation that restricts firearm ownership. I'm glad the NRA takes the lead in that front as they bring to bear collective influence of gun owners.
 
Because it is a lot easier to tear out the guts of our own, than to put the same effort into a corporate or legislative body.

Care to elaborate?

The only two ways I can understand that would be that:

1) One man is easier to focus on than MANY legislators...especially given that each gun owner really only has SIGNIFICANT "pull" with the ones s/he elects.

2) Since Zumbo was arguably "one of us," there was more anger coming from gun owners who felt betrayed by Zumbo's comments...

...?
 
If I remember correctly, he referred to the AR15 as a "terrorist rifle". Calling gun owners terrorists is a no-no if you are a gun owner. We don't eat our own Bogie, rather we kick out the cannibals among us that would feed off of us for their own glory and profit. Ask Bill Ruger how that worked.
 
The only good thing to come out of that whole affair for me personally was that it made me look closely at my attitudes regarding EBR's.
 
It was "gun-related" businesses that employed Zumbo and thus sacked him. Could that have been why it was done, and done fast? Do gun-related businesses have more respect for people from the "gun culture" as a whole?
I think thats a no-brainer but of course, gun related companies make their money off gun owners. Gun owners are only a percent of the customers at other businesses. The local greenpeace chapter might write nasty letters to the nascar people about their polluting races but if they're not buying the tickets to start with who really cares?
 
There is one other thing: Outraged gun owners weren't required to do much to sink Zumbo's ship except perhaps type an e-mail or two. In most other cases they're expected to show up, demonstrate and type e-mails. We're basically a pretty lazy lot and more than a bit willing to let "the other guy" do the heavy lifting.
 
I think thats a no-brainer but of course, gun related companies make their money off gun owners. Gun owners are only a percent of the customers at other businesses.

Heh, does seem pretty "duh-worthy" in retrospect...

Still, maybe the key would be to reaching out to NON gun-owners to help on some things?

Like I said, I was GOING to protest Zumbo. But I don't hunt, read Outdoor Life, nor have any particular preference for Remington arms or ammo.

I would have told them that I MIGHT buy their products if they deal with Zumbo. In fact, I got a subscription to OL, and an 870 later on...:D
 
Ask Bill Ruger how that worked.

Yeah, it really worked. A sizable proportion of the recommendations for a "new revolver" here on the forum is buy a Ruger. It really worked. Oh yeah... Smith & Wesson... locks, their sales don't show much effect either.
 
Ultimately what I feel may have had the most to do with it: It was "gun-related" businesses that employed Zumbo and thus sacked him. Could that have been why it was done, and done fast? Do gun-related businesses have more respect for people from the "gun culture" as a whole?

It wasn't just "gun related", it was much deeper than that. Zumbo expressed an opinion that certain rifles had no place in the sporting/shooting/hunting environment. That went against the grain of hunting, shooting and sporting arms owners, including even people that might share the same opinion but recognized the right to hunt with anything you desired so long as you were sporting. Now, the companys that fired him or dropped him as their spokesman did so not only because of his published opinion but also because of the public outcry.

Here is why Zumbo got fired and more or less run out of town on a rail... The public outcry against him was not the public per se, but rather the gun owning, shooting, collecting, hunting public which were the entire customer base for the industry that let him go. The entire customer base. Yes, there were gun owners that though it was no big deal and perhaps in hind sight, it might not have been but the right to keep and bare arms is dear and when one opens by his opinion a doubt about the need to own, keep or bare any particular arm, the people who want nothing more than to protect thier livelyhood by satisfying their customer base had to do something and do something fast.
 
Zumbo was a Fudd, plain ans simple.

It really doesn't help your career when you bash advertisor's products: Bushmaster, Armalite, Rock River and REmington all make AR's and spend lots of $$$ on advertising.

Yeah, take a look at Remington's new semi auto varmint gun and ask why they cut him loose?
 
For me, it was because it was a shooter, not an anti, that was trying to throw EBR-owners like me under the bus and I'd had enough of that selfish, ignorant BS. Yeah, I felt massively betrayed and outraged.
 
We're basically a pretty lazy lot and more than a bit willing to let "the other guy" do the heavy lifting.

Hey, let's be fair! Although the overwhelming number of gun owners are indeed lazy freeloaders, they are that way because they have principles.

As I and others have pointed out frequently, there are about 80 million gun owners but only about 4 million members of the NRA. So 95% of gun owners are being carried by the 5% who give even minimal support to the major gun rights organization in this country.

That is where the principles enter the picture. I enjoy the protests that follow posts like this one because each of those "principles" is a hoot. It's hard to pick a winner because just when I feel I've heard them all, there's at least one new one that's funnier than the rest.

But in the end, after the flurry of principles, the fact remains that only 5% of gun owners in this country do more than talk. The other 95% are not people I would want on my side in a fight anyway.
 
It isn't hard at all to convince Remington or other firearm related companies that gun owners are angry and they need to change things. If gun owners quit buying their stuff, they're hosed, plain and simple.

However, Pepsi and other similar companies have FAR larger customer bases than those of active gun owners. We're not the vast majority of their sales. We're a blip in the market.

And that's why it is harder to influence their policies.
 
The Zumbo Affair.....

I can give you some insight on what happened. I was in the Pat Rogers Carbine Course that Denny Hansen, Rich Lucibella and Pat set up for Jim Zumbo. I heard Jim Zumbo's side of the story directly from him at dinner at the end of training day one.

I'll start with the posts I made in the staff forum at the time of the class:

The Zumbo Carbine Course Day 1
I'm able to access a computer here at the motel.

Today was training day one of the special SWAT magazine Pat Rogers Carbine Operators Course for Jim Zumbo.

Got to the Boone County Sheriffs Department Range here in Lebanon IN about 7am. I was warmly greeted by Sheriff Ken Campbell. I've known Ken for about 5 years and he exemplifies how relations should be between the firearms owning public and the police. Ken sponsors nationally known trainers like Pat, Louis Awerbuck, Steve Tarani, Shep Kelly, Dean Caputo at his factility and all of the classes are open to the public. Ken is an adjunct instructor at Gunsite and teaches a couple of off site Gunsite courses at his facility every year. When Ken gives his welcome briefing, he states that he hosts these course for the public because the more knowlede the public has in these matters the better it is for everyone. Someday one of the graduates of a course at Boone county may sit on a jury or grand jury looking into a use of force incident and the knowledge they gained in the course may bring about a better outcome.

I was a wondering who would be in this class. When Pat invited me he made it clear that the plan was to present a cross setion of the types of people who train with him. There are three police officers in the class, Brent Wheat (SWAT columnist and Lebanon IN PD officer), Brad Sanderson of the Boone County Sheriffs Department and myself. There are two physicians, two nurses who are high power competitors (both female), a real estate agent (also female), a retired LTC from the Marines who is now military sales director for Aimpoint, a couple of business people, Ken Campbell's father in law who builds his own black powder cannons, the corporate chef for the Lone Star restaurant chain, Pat's significant other who is a scientist who works for a DOD agency on night vision projects and Rich Lucibella and, of course, Jim Zumbo.

The course started the exact same way everyone of Pat's carbine classes I have attended starts with a safety lecture, classroom time on the mechanics of running an AR type carbine and Pat's usual colorful stories.

At about 10:00 am we hit the range shooting one shot groups from 3 yards working trigger reset drills. Once everyone was shooting acceptable groups we moved back to the 25 yard line to zero. Zeroing was a relatively painless exercise and we moved back to 50 to confirm the 50 yard zero. After that we moved into controlled pairs, hammers and failure drills.

Broke for lunch, and upon return we worked transitions, and handguns. We then worked kneeling positions and the non standard response.

The course is moving a little slower then some of them I've attended but it's entirely due to the skill level of the students. Last year the course was mostly SWAT guys and military and we moved much faster. All total I fired a little over 200 rounds through my carbine and 50 or so with my pistol. Last year we hit almost 400 rounds on TD1.

Jim Zumbo still seems to be a little in shock over what happened to his life. He's never done this type of shooting. Pat's course can be pretty physical. It takes a lot to stand on the line hour after hour and it took it's toll on everyone. Zumbo hung in there. By late afternoon when I was sore and hurting, he was still there with no complaints and he's 11 years older then I am. Tonight at dinner I asked him how he enjoyed himself today and he said he was having fun. He can shoot. His manipulation skills are not good, but that's to be expected since this is his first experience with this type of shooting. He has videotaped some of the class for a TV show.

My personal gut feeling is that he really didn't intend his blog to come out the way it it did. At dinner we discussed the demise of fox hunting in the UK. He spoke very strongly and I judged it to be sincere (and I like to think I can judge that because people lie to me all the time at work) about how the same forces that ended fox hunting in the UK are at work here in the US. Right now my gut feeling is that Zumbo is guilty of the same thing we all are guilty of at times, instead of keeping quiet lest someone think you a fool, he turning on his computer and confirmed it.

Tomorrow I intend to ask him directly about it.

I'll try to post TD2's report tomorrow night. In the meantime, lets keep this in the staff forum.


Day 2

Today went a little faster. We started with a grouping exercise at 50 yards to make sure no one's sights had moved. A couple shooters had to readjust and then we were back on track. We worked multiple targets shooting roadhouse rules and box drills. Then Pat introduced his non-standard response which is firing seven to nine rounds COM into what you can see of the target. Once non-standard response had been introduced to the class we fired Pat's wave of death exercise. In that exercise everyone faces either the right or left side of the range at the indoor ready. When the shooter in front of you turns his/her head to acquire the target you begin your turn and fire. Done properly the sound starts with one rifle and builds to a peak in the middle then slows as the wave moves down the line. The purpose of the drill is to get you shooting on a visual cue. To give you an idea of the skill level in the class, I am shooting on target number 4 of an 8 target firing line. On the first few iterations I was the first person in my firing order to get rounds down range. Of course this is the 5th time I've trained with Pat and I borrowed the drill from him to use in the training I conduct. So I'm a little ahead of the learning curve compared to the less experienced shooters.

We broke for lunch about 11:30. After lunch we shot at 100 yards. Out of the five times I've taken this class, this is only the second time we ever fired at 100 yards.

The next exercise was shooting on the move. We did several iterations dry, and then live. We worked multiple targets and shooting on the move the rest of the day. I fired 420 rounds of 5.56 and 7 rounds of .45 today.

I would have made it through the day without going to the pistol at all, except Pat asked Rich and the shooter to his right to continue firing a non standard response during a shoot on the move exercise until they reached the 5 yard line where we were to stop. Pat was filming them. When you fire that exercise you dress on the shooter to your right out of the corner of your eye as an instructor is walking down the right side of the line and makes certain the line stops at the proper time. Somehow the instructions were misunderstood and those two continued firing and moving almost all the way to the target. I was dressing on Rich out of the corner of my eye so I kept moving too. Ended up running the carbine dry and transitioning to my pistol to keep the fire up. Shot it to slide lock. The up side was I didn't throw any rounds that drill .

Dinner was prepared by the chef in the class right on the range. Steak, zucchinni, asparagas, all on the grill. Baby potatoes, potato salad and baked beans were also on the menu. All courtesy of Rich Lucibella and SWAT Magazine.

Rich is a fun guy to be around. I shoot next to him. He's running an 18" AR that Greg Sullivan built him with a SureFire suppressor and a Springfield XD in .45.. And I have to give him credit, he's training as he intends to fight. He's struggled for two days with pulling magazines from his pocket. I asked him if he wanted to borrow some tactical gear and he told me that he is not likely to get in a gunfight with tactical gear on, so he wants to train with what he'll likely have available. Sounds almost like me.....Matt, Rich says hi.

I talked to Jim Zumbo today about the blog entry. He says it was a combination of fatigue, three glasses of red wine and his publisher's guidance to post controversial things in the blog. We discussed how evil black rifles with normal capacity magazines were the tip of the spear in the war to keep our guns. He also stated that there are a lot of hunters who believe what he wrote. From my interactions with them, I know he's right.

I don't know if someone has given him his television show back, but he's been taping a lot of things that he wants to put on his show. I think Denny Hansen's plan to use this as a way to build a bridge between the different factions of the shooting community might just work out.

Jeff

Day 3

Today we started at 8 am, back on the 50 yard line verifying zero. I guess it takes some people awhile to figure out little things like witness marks on the screws to your optics so you can tell nothing moved. A few people had to make sight adjustments.

The class stayed at the 50 yard line and did a drill where we shot 2 standing, 2 kneeling and two prone. Four iterations of that drill and we moved to the 25 yard line and worked on speed reloads. Fire two rounds standing, speed reload on the way down to kneeling and two rounds from kneeling. Then we moved to 5 rounds slow fire into the head.

After that it was back on the 15 yard line with handguns working failure drills. Back to the carbines and worked shooting while moving.

Then it was play time. I doubted that Jim was having as much fun as he told me he was having on day 2 because it's hard work and was a whole new ball game for him. Quite frankly he struggled. After we fired the last drill of the day, we broke out the full autos. After a brief introduction on how to stand and brace, we put a MK18 (which is a 10" barreled M4 variant built at the Naval Weapons Center in Crane Indiana). Two short bursts to get the feel of it them an entire 30 round magazine on full auto. Jim was grinning ear to ear, and shouted (Art's gramma needs to plug her ears) F**k me twice, that was fun!!! We had several full auto weapons for him to play with, the MK18, an M4A1 my PD's M16A1, an MP5, a Glock 18 and an M249 SAW. Then we ended stopped shooting. Jim was presented with a large stuffed Elmer Fudd holding an M4 instead of a shotgun. He insisted that everyone in the class sign it and he said it would go in his office. There were some interviews done for Jim's TV show and quite a bit of video was shot. I wasn't interviewed. I got the impression that he wanted to focus on what Pat calls earth people, not soldiers or cops. And that's probably better for the message we're trying to put out. I was in a lot of the video that was shot, but who knows what will make the show.

BTW the Glock 18 is now my favorite Glock in the world. I dumped an entire magazine into the 8" COM of Pat's target from 7 yards in about half a second. you have to lean into it like a shotgun, and I weigh in at about 250, but I found it very controllable.

I can't say enough about Rich Lucibella's generosity and commitment to our fight. I hate to think of what he spent to put this course together.

There was a lot missing from Pat's normal POI and he apologized to me several times about the pace of the class. I told him that I understood that it was not so much a training opportunity as it was an opportunity to build a bridge between different aspects of the shooting community and that I was honored to be invited.

I'll post more later, I promised Mary I'd take her to dinner....

Jeff
 
I don't think that our activism would have been as successful with someone who wasn't one of our own. I do believe that the entire episode did a lot to unite various factions of the shooting community.

And I honestly believe that Jim Zumbo understands that we have to all hang together or we'll surely hang separately.

Jeff
 
22-rimfire said:
Yeah, it really worked. A sizable proportion of the recommendations for a "new revolver" here on the forum is buy a Ruger. It really worked. Oh yeah... Smith & Wesson... locks, their sales don't show much effect either.

Smith and Wesson's betrayal had nothing to do with locks:

"From 1987 to 2001 Tomkins PLC, a British company, owned Smith & Wesson. ... In March 2000, Smith & Wesson signed an agreement with the Clinton Administration in order to avoid lawsuits. The company agreed to numerous safety and design standards, as well as limits on the sale and distribution of their products. Gun clubs and gun rights groups responded to this agreement almost instantly by initiating large-scale boycotts of Smith & Wesson by refusing to buy their new products and flooding the firearms market with used S&W guns, cutting into their market share. ... On May 11, 2001, Saf-T-Hammer Corporation acquired Smith & Wesson Corp. from Tomkins PLC for US$15 million, a fraction of the US$112 million originally paid by Tomkins. Saf-T-Hammer also assumed US$30 million in debt, bringing the total purchase price to US$45 million." -Wikipedia

Sounds like a win to me. Now i would happily buy a Smith and Wesson product.
 
I know all that, but they still put on the locks today. The lock wouldn't stop me from choosing one of their firearms new. And Ruger still does not sell 20 round magazines for the Mini-14/30 except on a reduced basis primarily geared toward law enforcement needs. The only things that has changed with S&W is they have magazines larger than 10-round capacity I believe. I have never been interested in S&W pistols.

The betrayal was by the Clinton Administration. To this day, I don't know how Bill Clinton ducked responsibility on the Waco affair. If George Bush did this, people would have been all over him.
 
Thanks for posting that, Jeff. It's always nice to have a primary source as opposed to reading something by some guy you don't know in a magazine.

I think the whys about Zumbo have been covered pretty well here.
I have a great respect for Mr. Zumbo since it was he and a couple of others that inspired me to stop driving nails for a living and pursue a degree so I could become a writer.

It's an interesting situation though. Instead of instantly saying "wait, what?" to him about his blog, giving him a chance to retract and accepting his apology, we collectively burned him at the stake.

If anything, I think that next time we need to exercise more restraint as a whole. Someone with Zumbo's skill and command of prose is an asset in a world increasingly looking for something worth reading on the web.

As for antis, I think the same applies. Instantly dogpiling the loose tongues for an affront makes us look like what they think we are: a bunch of uneducated kneejerk reacting rednecks with guns.

A measured and well crafted response will always be better, no matter the enemy.
 
Yeah, it really worked. A sizable proportion of the recommendations for a "new revolver" here on the forum is buy a Ruger. It really worked.

-A fair point there. I for one remain a stalwart Ruger boycotter (though I'm optimistic about things currently), but I've seen whenever I mention it, I am VERY much in the minority...

Which begs another question...Why did we almost unanimously condemn Zumbo for his ujustified statement, and yet at the same time almost unanimously* "overlook" Bill Ruger's?

*Well, that's MY view, though I could be wrong. And maybe more people have let their animosity towards the company die along with Bill Ruger. Myself, I'd prefer some kind of official "disavowment" of those statements before letting bygones be bygones, but anyway..

You know, I take GREAT offense to any elitist that fancies me a criminal just because I desire to own STANDARD capacity magazines.

Could it be because people liked their Ruger guns more than they liked Jim Zumbo's commentating?

Do more people own Black Rifles today than "standard capacity" firearms (of ALL makes) then?
 
I never could figure out the people who claim Zumbo is one of us. Zumbo is a hunter not a shooter. He isn't one of us he's just another FUD. His CYA halfhearted apology wasn't enough to make up for his statements either.
 
I talked to Jim Zumbo today about the blog entry. He says it was a combination of fatigue, three glasses of red wine and his publisher's guidance to post controversial things in the blog. We discussed how evil black rifles with normal capacity magazines were the tip of the spear in the war to keep our guns. He also stated that there are a lot of hunters who believe what he wrote. From my interactions with them, I know he's right.

In Vino, Veritas

May he retire writing obituaries for the local PennyPower.
 
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