There IS an alternative folks. It's called Gun Tests. They don't accept advertising, except for American Gunsmithing Institute. They keep the doors open with subscribers and book sales. It's the only true non-partisan magazine I've ever read if you consider the "advertising dollar" argument.
Having said that, I have read their articles that gave a particular gun a "Don't Buy" rating, while G&A, among others to be fair, have ranted and raved about how wonderful it was. MY choice? I passed on the purchase, only to hear a few months (maybe a year) later of a Factory recall. I've been a subscriber to GT for close to 10 years-ish, and would take THEIR recommendation over ANY mainstream mag that's full of advertising. I still read them, to help keep money circulating to support the cause, but for my down and dirty "proofing", I'll stick with Gun Tests. Check them out, they have saved ME quite a lot of money, and I have NO regrets.
Also, while not 100% "gun only" related, the United States Concealed Carry Association has some pretty straight forward testing. Since they are devoted strictly to self-defense issues (get the name?), they call it the way they see it. I would suggest taking a look at that Organization as well. I've been a member there for quite a few years also. Never got any bad info there either.
Oh, and for the disclaimer...... I am not now or ever have been, an employee, stock-holder, or stand to gain in any way from the sales, marketing, membership, or subscriptions of said magazines and Organizations.
I HATE the BS that we as a society have come to allow ourselves to require.