"ATK Sporting Group
ATK Sporting Group is a portfolio-based consumer branded products company that is the leader in sporting, law enforcement and military ammunition. In addition, ATK Sporting Group is a leading supplier of firearms and accessories for hunting, shooting and outdoor markets.
Accessories
The Sporting Group produces top-quality products for sport hunters, shooting enthusiasts, the military, homeland security and law enforcement agencies. Products include gun-care products, targets and traps, optics, mounting systems for rifle scopes, tactical nylon vests, holsters, harnesses for insertion and extraction, gear bags, packs, pouches, weapons cases, slings, and apparel as well as sports optics and performance eyewear for non-hunting categories that include golf and skiing. Products are marketed with targeted and contemporary methods that drive sales.
Look for these leading brands: Bushnell, BLACKHAWK!, Eagle, Alliant Powder, RCBS, Champion Target, Final Approach, Gunslick Pro, Primos, Bollé, Outers, Hoppe’s, Uncle Mike’s, Butler Creek and Weaver Optics.
Ammunition
The Sporting Group supplies small-caliber ammunition to sport-shooting enthusiasts, devoted hunters, federal and local law enforcement agencies, and the military. Our ammunition brands include Federal Premium, CCI, Fusion, Speer Ammo, Speer Bullets, Estate Cartridge and Blazer. For details about our Law Enforcement accessories and ammunition products, please visit le.atk.com.
Firearms
Savage Arms is one of the world’s largest manufacturers of firearms with products in the long-gun category. Brands include Savage Arms, Stevens and Savage Range Systems that design, manufacture and market centerfire and rimfire rifles, shotguns and shooting range systems used for hunting as well as competitive and recreational target shooting."
ATK in general probably knows a thing or two about marketing. Seems to me that this new machine is a master stroke, barring uncompetitive pricing, and will suddenly become the progressive that everyone wants. I have been carefully avoiding the APS system since seeing it in reloading class years back. The equipment wasn't competitively priced or compelling in design or advantage. Now I feel differently given 7 stations and conventional primer handling.