From all that I read (because most of us aren't scientists, although I appreciate those on here that are), the 5% that isn't BS is not about the cartridge itself, but the availability of bullets with high ballistic coefficients (BC) for the cartridge in 7mm. Since they are available, the cartridge can shoot them well. The comparison I usually see, though, isn't with the .308, it's with the .270. In that case, bullet availability is a much bigger deal. What I always wonder, though, is why we do so much comparison. If it'll shoot, good, shoot it well. Be happy with what you have and if you want something else, go for it. I, for instance, love 8x57js's. Are they my most accurate? NOPE. Do they kill better? Not a bit. But I love them. They do nothing that my .308 won't. They do nothing that my magnums won't. But it's what I like... for no reason at all. That's good enough.