Arken definitely punches above. The reason we're getting them for the bargain of $500 is because there's no middle man in the mix. Arken IS selling direct to us- same price they would be selling the scopes to dealers/wholesalers. Otherwise we would be seeing prices of $800-$900+.
When you go to your local LGS, Bass Pro, Cabela's etc or your favorite online vendors, you are paying the higher prices. Your supplier of choice sometimes deals factory direct , many times not & are buying from wholesale distributors.
Perfect example, my Trijicon Accupoint TR23-2G i retails for $1399.00!
My local LGS played only $880.00 for it. They don't deal direct with Trijicon, they get it through a wholesale distributor. What I DONT KNOW, is what price the wholesaler paid directly from Trijicon. To guess, probably approximately $550-$600?. Seeing my point yet?
The Arken is being sold straight to the consumer @ factory direct price. Factor in middle man & retailers stepping on the price like other brands & price would be at least double to the consumer.....us.