I got the same rifle and went through the scope search, which took considerably longer than the rifle search.
If you can afford that Zeiss, by all means check it out. If you're looking for a more reasonable price, check out Mueller. After much research, mostly at RFC, I ended up with the Mueller Tactical 8.5x25 mildot and couldn't be happier. I don't have any high end scopes to compare to, but it's much better than the low end scopes. It's got quite a dedicated following at Rimfirecentral, and for good reason. Check out the 17HMR board there. BTW, mine ran $160.
http://www.rimfirecentral.com
The Bushnell 3200 that RR mentioned has a great rep, really great, but I have no personal info. Same with the Nikons and Weavers. Hard to go wrong with any of those brands.
Any scope you end up considering, check out the big online sales sites, they usually have feedback options. Read those and it can be really useful. Take it all with a grain of salt, of course, but you can get a pretty good feel for a relative comparison between models and brands.
The only 17hmr BDC I'm aware of is the BSA Sweet 17. From my research, you have about a 60% - 80% chance of getting a great scope that does what you want. From my personal experience, I will never own another BSA. Up to about 9x power, they're okay...ish. Above that, they're borderline worthless.
Good luck,
RT