faustulus
Member
Ash,
So what you are saying is they need a higher class of women?
So what you are saying is they need a higher class of women?
Big changes at European American Armory
- Thread starter Grayrider
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Ash
Member
To be honest, when I was into restoring old cars (did a 1949 Ford), I got pretty fed up with bikinis on hoods of cars in so many mags. Don't get me wrong, I like Sports Illustrated Swimsuit edition. I grew up near the coast and enjoyed going to the beach and watching the girls. In college, spring was oh so blessed with cut-off shorts abounding. But when I want to learn more about a 1964 Chevy, that is what I want, not a bimbo with breast implants on the hood. When I want to know more about a pistol, when I want to look at a pistol ad, I don't want to see some chick who doesn't even know proper gun handling standing in a french maid outfit. And EAA doesn't even get good looking ones to do it with. You get the impression its a crack addict who spent the night in front of a camera instead of pimping. Trying to appeal to my libido to sell a pistol is just plain stupid. Trying to sell handguns with sex is absurd. Buying a Witness will not get a chick to come over for "coffee."
More to the point, nobody else does it. And that is for a reason. If it sold, then the others would do it. What it tells you is that their pistols aren't really that good, certainly not good enough to stand on their own. It says that in order to sell them, they have to get your attention in some other way, and what better way than sex appeal?
Until they can sell their wares for their own merits, then EAA will not be in the same class as Ruger, SA, Glock, or any other.
Ash
More to the point, nobody else does it. And that is for a reason. If it sold, then the others would do it. What it tells you is that their pistols aren't really that good, certainly not good enough to stand on their own. It says that in order to sell them, they have to get your attention in some other way, and what better way than sex appeal?
Until they can sell their wares for their own merits, then EAA will not be in the same class as Ruger, SA, Glock, or any other.
Ash
Grayrider
Member
I just got off the phone with Mark, and my Stock will go out tomorrow. I will post first impressions when it arrives.
GR
GR
Ash,
I think they are cleaning up that side of the company too, as the website is now void of all the girls holding guns. I haven't seen any of their magazine ads recently though......
Funny coincidence, our importer here for tanfoglio pistols also felt the need to hire a model to pose with the pistols. It might be part of the terms of bussiness with tanfoglio
I think they are cleaning up that side of the company too, as the website is now void of all the girls holding guns. I haven't seen any of their magazine ads recently though......
Funny coincidence, our importer here for tanfoglio pistols also felt the need to hire a model to pose with the pistols. It might be part of the terms of bussiness with tanfoglio
faustulus
Member
Ash,
Sex is used to sell everything, other companies use it too, they are just more subtle about it. (Films are one way companies use sex)
EAA's shot show booth always seems popular
Sex is used to sell everything, other companies use it too, they are just more subtle about it. (Films are one way companies use sex)
EAA's shot show booth always seems popular
atblis
Member
I'll second this
" share your optimism and hope they can turn things around.
But personally, until I see that they've changed their attitude and fired those two idiots Keith Berkrant and Paul Richter, they won't be getting any of my money."
If those are the people I've dealt with at EAA, they definitely need fired.
I won't consider buying a highend firearm from them unless they get some new staff.
Their adds I have absolutely no problems with. They work just fine for me.
" share your optimism and hope they can turn things around.
But personally, until I see that they've changed their attitude and fired those two idiots Keith Berkrant and Paul Richter, they won't be getting any of my money."
If those are the people I've dealt with at EAA, they definitely need fired.
I won't consider buying a highend firearm from them unless they get some new staff.
Their adds I have absolutely no problems with. They work just fine for me.
Grayrider
Member
The Stock is in and looks nice. I will post a review as soon as I get time over the next week.
GR
GR
Ash
Member
Sex is generally used to sell many things, from that pretty face on the ISP billboard to the sultry blonde cooling off with a brewski, or just the pretty faces telling you that you'll have all sorts of fun with Bud. All these things I know and certainly have no problem in the most general sense.
But it is a silly thing to employ in firearms marketing and is not employed by those with the better quality products. If you have to put a bikini-clad model with your handgun or rifle, you say that the product cannot stand by itself. It is insulting and frankly gives me all sorts of fits with my feminist sister when she sees Shotgun News back covers.
If they want to use sex to sell their wares, then at least show us a nice looking woman wearing proper shooting attire holding the pistol an a proper way (which will also make the product more appealing to women, something we really need if we want to keep our rights as women out number us and they do vote). Nobody target shoots in high heels and a bikini, all future jokes and puns not withstanding.
Ash
But it is a silly thing to employ in firearms marketing and is not employed by those with the better quality products. If you have to put a bikini-clad model with your handgun or rifle, you say that the product cannot stand by itself. It is insulting and frankly gives me all sorts of fits with my feminist sister when she sees Shotgun News back covers.
If they want to use sex to sell their wares, then at least show us a nice looking woman wearing proper shooting attire holding the pistol an a proper way (which will also make the product more appealing to women, something we really need if we want to keep our rights as women out number us and they do vote). Nobody target shoots in high heels and a bikini, all future jokes and puns not withstanding.
Ash
Ivy Mike
Member
I don't understand the aversion to a pretty girl with a gun.
The ads attract attention and help EAA sell more guns.
Ash, having a girl in jeans and a shooting jacket along with a hat, ear muffs and big safety glasses isn't really going to appeal to men...the primary buyer of guns.
They are just catering to the largest customer base.
I also think you forgot that we are not a democracy and are in no danger of losing our rights because we are outnumbered by women.
Don't like the ads, don't look.
The ads attract attention and help EAA sell more guns.
Ash, having a girl in jeans and a shooting jacket along with a hat, ear muffs and big safety glasses isn't really going to appeal to men...the primary buyer of guns.
They are just catering to the largest customer base.
I also think you forgot that we are not a democracy and are in no danger of losing our rights because we are outnumbered by women.
Don't like the ads, don't look.
Ash
Member
Clean, we are a representative republic and we are outnumbered by women who by large margins support gun control. Liberal senators and represenatives can be placed into office who will themselves impose "common sense" regulations like closing "gunshow loop holes," ballistic fingerprinting, and other things. We already see our rights collapsing, and the largest single voting block supports further restrictions. These advertisements alienate women, and that is already something we cannot afford. It reinforces that firearms are only for mindless simpletons who think with their penises only.
You mistake me if you think me some kind of prude. However, can you explain why H&K, Glock, Springfield Armory, Remington, Winchester, Mossberg, Steyr, Ruger, Smith and Wesson, Kimber, or CZ do not employ the same measures? If such advertising worked so well, wouldn't they do it? Yet it is EAA with an image problem and I am pointing out a major portion of that problem. Even so, on the back of Shotgun News, EAA has an advertisement detailing the weapon, a single-shot big bore 1911. While the name is lame, the advertisement at least focuses on the product.
Appart from the chicks looking like trailer trash, they don't offend me directly. EAA has an image problem. Currently, they are the most visible component of that image.
Ash
You mistake me if you think me some kind of prude. However, can you explain why H&K, Glock, Springfield Armory, Remington, Winchester, Mossberg, Steyr, Ruger, Smith and Wesson, Kimber, or CZ do not employ the same measures? If such advertising worked so well, wouldn't they do it? Yet it is EAA with an image problem and I am pointing out a major portion of that problem. Even so, on the back of Shotgun News, EAA has an advertisement detailing the weapon, a single-shot big bore 1911. While the name is lame, the advertisement at least focuses on the product.
Appart from the chicks looking like trailer trash, they don't offend me directly. EAA has an image problem. Currently, they are the most visible component of that image.
Ash
faustulus
Member
As I said earlier, they do. Watch an episode of Alias. Pic a summer movie and notice the hot actresses and the guns they use.
Show of hands on how many own a Beretta 92 mainly because it was used in Leathal Weapon and Die Hard. Or a PPK because it was James Bond's gun.
They are more subtle, but they still use sex to sell their wares.
Ash
Member
The handguns are rarely supplied by the manufacturer for the movies. Most of them are hard rubber copies, with only the real deal when needed. They might benefit from their product being on the big screen, but that is a far cry from using it in their advertisements. But as this hole is too deep for me, I'm throwing away my shovel.
Suffice to say, EAA admitted they have an image problem. Web postings complaining about the office staff are only part of that image. The advertisements are the other part. And as ads are the company making a statement directly, not indirectly as in a macho guy using their wares, the ad is the most visable element of their image.
In any case, their choice of models certainly won't get a rise out of me. They remind me of the kind that will give you something you can't wash off.
Ash
Suffice to say, EAA admitted they have an image problem. Web postings complaining about the office staff are only part of that image. The advertisements are the other part. And as ads are the company making a statement directly, not indirectly as in a macho guy using their wares, the ad is the most visable element of their image.
In any case, their choice of models certainly won't get a rise out of me. They remind me of the kind that will give you something you can't wash off.
Ash
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