cabelas has various folks make their stuff for them. Whoever will supply at a price point. For example, their instinct line is made by meopta and is supposedly the same scope as the zeiss conquest. Their lower end stuff is less well known. I've seen made in Philippines and china stickers on their stuff. I will tell you, if they were really proud of who made their stuff, the "secret" would get out to help the sale. FWIW, when I go to the cabelas store, back in the bargain cave, there sure are a lot of cabelas branded return/blem scopes there.